Daily Archives: July 22, 2022

Free SEO Tips for Beginners | Tips to Kickstart Your Content Journey Disclosed

free seo tips for beginners

Crawling, indexing, backlinks, algorithms, and more – are such terms overwhelming you?

If they are, then don’t worry. As a beginner in SEO, it’s only natural. You are at the right place to understand it better and get SEO tips.

You will have SEO basics under your belt by the end of this blog. Let’s start with the basics.

What is SEO?

Search Engine Optimization (SEO) is a process to improve your site’s visibility for search engines. It ensures you receive a high quantity of traffic, organically, accompanied by good quality.

And you can know you are going in the right direction in terms of quality if the traffic translates into high conversion rates, leads, inquiries, demos, etc.

Additionally, SEO is a deep marketing vertical. It has a lot of nuanced techniques and requires patience to see results. But remember that even learning and implementing SEO basics can make a lot of difference to organic traffic.

Thus, considering the magnitude of SEO’s results, it is worth understanding the jargon.

Why is SEO Important?

Search engines are responsible for the beginning of 68% of online experiences. That is why good SEO can transform how search engines perceive your brand.

So here are some added advantages of implementing SEO tips.

Experience Results without a Lot of Investment

Search engine marketing combines PPC (pay-per-click) and SEO. For a successful marketing strategy, both of them are important.

However, you can achieve the ROI of SEO much more organically and without a lot of investments. So once you understand SEO basics well and implement them with best practices, you will see the results of investing your time and effort.

SEO Helps Enhance User Experience

The process of optimizing your website for search engines involves techniques that will increase user experience as well.

Focusing on SEO will improve page speed, website responsiveness, quality content, etc. These are essential aspects of satisfying your customers when they visit your site.

Thus, such positive experiences will generate traffic and increase web clicks.

Attract the Correct Customers

Search engines determine the kind of content users see. Google, along with other search engines, only wants to provide the best search results.

Thus, search engines will like you when you cater to the correct search queries. In addition to that, you will also get better search engine rankings. After this, it is only a matter of time before the right customers find you.

Additionally, as you can see in the image below, appearing first in the search results gets you maximum traffic and thus higher conversion rates. The numbers drop significantly after the 6th result and further on the second page.

So if you want your target users to find you, you have to appear on the first page.

First page ranking CTR


What Do You Need to Start Implementing SEO Strategies?

You might be thinking that you need to understand SEO on an end-to-end basis to start implementing them. However, that is not true.

As you can see, below is a representation of SEO practices essential to ranking. It also shows what will help further your chances against competitors.

Evidently, essential factors are not too many, and as for competitiveness, we can achieve them too with a little bit of research and understanding.

Guide to SEO Basics


So fret not! We can help you get started on your SEO journey by understanding the basics and some helpful tips.

With this understanding, here are 10 SEO tips for beginners with which you can start acing your SEO strategies.

  1. Learn How SEO Works

You want to learn all about SEO tips and implement its strategies. Before that, you have to understand how it works. Here is the explanation.

Primarily Search Engines Do Two Things, Crawling and Indexing

In crawling, the search engines release little bots called spiders to search the internet for different code/URLs/content on different web pages.

Once crawled, they maintain a record of all the content, and from here on, it is SEO that determines where your page appears in the search results.

Your ranking will further depend on RankBrain. Google uses RankBrain, an AI-based algorithm, to sort out the search engine results pages. The effectiveness of your content and links are dependent on the keywords. After this, the algorithm decides where you rank. Once the users are on your site and close the page too quickly because they didn’t see anything of value, your rank will decrease.

On the other hand, your ranking will increase if users visit your website and spend time on your page.

  1. Understand On-Page SEO and Off-Page SEO

There are many SEO techniques that you can learn. But you should know that there are primarily two broad categories of SEO.

On-Page SEO

When you think about all the optimizations you can do on the website, they are on-page SEO. They involve the kind of experience you provide to the user.

For example, they must be able to navigate content across your site quickly and access it easily too.

Additionally, how fast your page loads and how easily you make search engines understand your content with alt image attributes are imperative to improving page experience. Similarly, user experience, keywords, internal links, headers, meta descriptions, and meta tags are crucial.

However, sometimes as SEO beginners, people assume that if some boxes of SEO are checked, you will see results. That is not true.

Thus, here is a representation of what people usually think on-page SEO means instead of what it accurately means. We will get into each of these topics a little later, but you can notice how SEO is beyond keywords and topics.

View of On-Page SEO


Off-Page SEO

Off-page SEO is all the efforts you make to ensure third-party websites notice and talk about you.

Among the popular off-page SEO techniques is link building. That is when you receive backlinks from high-quality websites. When this happens, search engines will trust you more.

Furthermore, other strategies you could use are social media marketing, having mentions across the internet, etc.

Thus, on-page and off-page SEO are essential. Therefore, you need to include both techniques for an effective SEO strategy.

  1. Use Google Analytics Well

Google Analytics is a tool that can help you analyze the user behavior and traffic on your website. It is a free tool that lets you understand this data for the current biggest search engine, Google.

You can understand various factors from Google Analytics. Here are some of them:

  1. Where users spend most of their time
  2. What time are they visiting your site
  3. How long did they stay on different pages, and the pathway to those pages
  4. Using the Acquisition feature, you could understand precisely from where did they arrive, for example, Google Ads, social media, etc.
  5. Audience demographics
  6. Bounce rate
  7. So much more!

Thus, whether you want basic analytics or advanced, the tool can provide all the data.

Along with insights about different metrics like conversion rates and where your users abandon cart – you can rectify pages and improve traffic. You can also analyze the existing traffic and search queries to update relevant content.

Now you know Google Analytics is important to track the traffic information. So if you want to start understanding it better, here is a google analytics course by Google itself!

In addition to that, you can also use Google Search Console to understand how your site appears to the search engines. Register your site, and you can get started on getting these valuable insights.

  1. Do In-Depth Keyword Research and Curate a Strategy

Keyword Research

Keyword research helps you understand what your target audience searches for.

Therefore, by using the correct target keyword with a high search volume, you can reach a large segment of your audience. Remember to start with keywords that have low competition as well. As you understand SEO better, you can try keywords with higher competition.

To help you with this, use keyword research tools such as UberSuggest, Google keyword planner, SEMrush, and others to get started on your research.

Subsequently, you can use keywords throughout your website as long as they are relevant. How can you decide which keyword is relevant?

You should ask yourself if it makes sense to have the keyword on your page or are you stuffing it. If it feels forced and out of context, don’t use it.

You should sprinkle different keywords across product pages, service pages, blog posts, and landing pages. At the same time, use them in your meta titles, meta description, and headers.

However, sometimes, SEO enthusiasts get carried away with keywords. Below is a graphical representation of what happens during such instances.

Value of Keyword Use


As you can see, when keywords are overused and stuffed unnecessarily, your site gets affected negatively. A perfectly balanced use of keywords gives you an edge in the algorithms, increasing your ranking. Thus, always use them in moderation without going overboard.

User Intent

Always keep user intent in perspective while using keywords.

You can do this by understanding what the user is looking for when they type the keywords. For example, if a user has searched using some keywords, but your web page doesn’t provide relevant information, they will close your page. This process will bring down your ranking. And you do not want that.

Short-Tail and Long-Tail Keywords

You should use a mix of short-tail and long-tail keywords in your SEO strategy.

Because short-tail keywords are popular and have a high search volume, long-tail keywords may be less popular but more specific.

Creating content with such keywords can meet your visitor’s expectations too. When they type a well-defined search query and land on your site, they will be pleased to see exactly what they were looking for.

Competitor Analysis

While conducting keyword research for your brand, you can gain more information by including competitor analysis.

Here is how you can use them.

  1. Understand the type of keywords your competitors are ranking for.
  2. Conduct in-depth research, and leverage it to get a better ranking.
  3. Learn about their target keywords, and analyze if you can rank for them.
  4. If they focus on some sectors like hospitality that your product doesn’t so far, maybe you can reconsider your approach.

Therefore, you can create your content strategy after analyzing a few competitors. You can use tools like SEMrush or Ahrefs to conduct this competitor research.

  1. Write SEO-Friendly URL, Page Title, and Meta Description

Make URLs SEO-friendly by using the right keywords and ensuring they are readable.

You can easily do this by simply paying attention to the URL. Instead of www.example.com/trail_page222301/formpages, make it www.example.com/trial-page/formpage. This way, a concise URL is easy to read and understand for the user and web crawlers.

The Page Title and Meta Descriptions

Page titles appear as the main title in a search result. The descriptions below that title are the meta descriptions.

To attract visitors, both have to be written well. You can do this by providing enough information within them and generating curiosity to make users click on your link.

Furthermore, add relevant headers H1 to H6 as needed throughout your web pages. These headers help the search engine crawlers read your page better.

  1. Learn Why Page Speed Matters

Think about this from your experience. There must have been times when you closed web pages because they took too long to load.

If you intend to increase engagement on your website and reduce bounce rate, then page load time is essential. It is also an important ranking factor.

You can check a website’s current speed by using a tool like Google’s PageSpeed Insights. If your score is close to 100, you are good to go. But, if it is closer to zero, you have some work to do.

Additionally, remove large files, optimize images by reducing their size, reduce redirects and repeat until you achieve the desired speed.

Also, you should remember that conversation rates reduce as the page load time increases – as shown in the image below. Tackle this head-on using the information mentioned above and work on this crucial feature for user experience and SEO.

CTR with page load speed


  1. Do Link Building and Understand Its Importance

Link building is a big part of off-page SEO. Because when high domain authority pages can provide external links pointing to you, search engines assume you are a trustworthy website.

Therefore, you must do email outreach the right way to generate these backlinks. Email outreach is when you reach out to reputable websites to provide you with a link or a shout-out on their site. Make sure you approach other sites in a way that provides value to them.

You can also look at broken links from different sites and check if you have a content piece that they can use instead of it. If the requirement is a match, then you earn a link. You can use some popular SEO tools to get this information.

Moreover, you can achieve natural links by creating content that makes users quote your blog post and research data. When you do this, you get backlinks without outreach as well!

Also, you have to ensure you link related articles internally to keep your visitors engaged on your website.

Apart from this, as you focus your efforts on link building, remember that your content must be relevant to external websites. It cannot only exist on their web page for an external link.

Make sure you do not get into the rabbit hole of generating backlinks from sites with low domain authority. It can negatively impact your ranking, and you could even be fined!

  1. Create a Mobile-Friendly Website

A large segment of users accesses the internet through mobile devices. So it only makes sense that your website has to suit their needs, right?

Moreover, users could be even more impatient to seek results while using mobile. Make sure your website is up for the challenge and has a good page load speed.

Also, do not overwhelm the users with ads that make it hard to navigate the website. It will only decrease their engagement on your site.

You should also make the website mobile responsive – your content across your site needs to be easily accessible with a readable font size.

Unsurprisingly, since a mobile-friendly website is crucial to user experience, it is also an important ranking factor. Google is also focusing on Mobile-first indexing. That means the websites that have optimized for mobile experiences will rank better.

You can use Google’s mobile-friendly test to check how your website does!

  1. Deliver Excellent Content for Users and Format It for Search Engines

Under invested SEO strategies


Content is the bread and butter of all your SEO efforts. Thus, your SEO tactics have to begin here.

Besides, quality content can help you create internal links, create opportunities for natural external links and give the user valuable information.

Here is a quote that resonates with this thought.

“[Content Marketing] Is a More Competitive Environment Certainly, but Those Who Have Real Empathy for Web Users and Influencers and Have the SEO Skills to Infuse Their Work with Great Keyword Targeting, Search Accessibility, Etc., Are Going to Have Ongoing Success.” – Rand Fishkin, Ceo/Cofounder, Moz

It is entirely accurate. You have to create content for the users, not search engines. You need to understand their pain points and curate the content they are looking for.

Writing with empathy will ensure that you connect with your users. You only have to ensure this content is backed by SEO strategies and helps with organic traffic.

Additionally, creating good content backed by good SEO prevents pogo-sticking. That is a process where users come to your site through an organic search and quickly exit because they don’t see anything of value.

You can prevent this by using well-formed keywords and headers in the blog post or landing page that makes your content easy to skim through.

Not to forget, Google loves long-form content. Good quality content that is in-depth and long will drastically help your chances in Google rankings.

Alongside, as you create new content for your brand, remember to update older pages with fresh content. That will help in your website ranking.

Along with content, we’ve covered headers and description meta tags in the previous sections. However, you can do other things as you become an SEO expert.

Create Breadcrumbs

These are pathways that you can add to each web page. These breadcrumbs improve user experience and can help in navigating the site.

You can use tools like Yoast SEO to add such settings.

breadcrumbs seo dhl


Featured Snippets

Featured snippets are when Google decides to show additional content from some websites in search results.

You could get featured snippets from Google with content resources like blogs, guides, landing pages, etc. That can increase your CTR significantly.

Thus, to achieve featured snippets, create content using extensive keyword research, make the content engaging and format it appropriately with headers that make sense.

  1. Pay Attention to Google’s Updates

Google has a market share of 85.55% among online search engines as of December 2021. So it makes sense for you to focus your SEO efforts primarily on Google’s ranking algorithms.

Additionally, Google updates its search engines to improve search results. So you have to keep track of the significant updates that change the core algorithm.

Here are some of the major updates from the past:

  1. The Panda update in 2011 transformed how to duplicate, and thin content can affect rankings.
  2. Penguin update in 2012 changed how crawlers perceived spammy links and keywords.
  3. The Hummingbird update paid particular attention to keyword stuffing and low-quality content.

Moreover, the websites that didn’t comply with the changes were heavily penalized during all these updates. They lost a lot of organic traffic in the process. These brands had to rectify the mistakes and build their website traffic again.

You should also know that Google makes several updates throughout the year. Keep yourself updated through research, Twitter, and Webmaster guidelines to stay on its good side.

Wrap Up!

These are some basic SEO tips for beginners things you can learn and understand quickly to start your SEO journey.

Additionally, you should know that Search Engine Optimization is a consistent process. Thus, you should ensure that you are constantly learning about SEO best practices and closely monitoring your website. You can also conduct regular site audits to understand errors in your website.

These best practices will slowly but surely help you see SEO results and stay ahead of the game. Start with the basics, and soon enough, you will be an SEO expert!

WordPress SEO Optimization Plugin | Must-Have Tool For Content Management Uncovered

wordpress seo optimization plugin

A WordPress site is perhaps the world’s most loved CMS platform, and for all the right reasons. Search engine optimization is a crucial strategy that’s required for your WordPress website’s effective performance. Additionally, there are many ways to boost your SERP ranking and get ahead of competing websites.

So, while WordPress is usually simple to use and a good host can speed up your SEO rankings, why not look into the universe of WordPress SEO plugins?

What are SEO plugins for WordPress?

Plugins are applications with many features that can help maximize a program’s capabilities. The same applies to SEO plugins for WordPress as they enhance your WordPress website’s performance and functionality.

These are made of PHP codes and may include other elements like CSS, images, and JavaScript.

Moreover, WordPress plugins can optimize your content and other website elements for search engines to index and crawl. These SEO plugin tools range from helping you with fonts to mapping your website traffic and are created by different companies and individuals in the WordPress community for added features.

Do you need SEO plugins for WordPress?

WordPress doesn’t necessarily require SEO plugins to function and hence you can very well optimize your web pages and content without them.

So, if you’re already versed with the fundamentals of SEO and keep updating yourself with algorithm changes, you can do well even without any WordPress SEO plugin.

But then why install those Plugins anyway?

Well, SEO plugins usually roll out ideas and guidance on optimizing your content and that’s not a bad idea because you’ll know what’s search engine friendly. But the job of actually optimizing the website via those plugins is still yours.

Moreover, WordPress is already equipped with all of the essential tools and functionality you’ll need to develop SEO-friendly content. So, think of adding title and meta descriptions, different headings, alt text to images, and custom URLs, among other things. But if you choose to take the high way, SEO plugins present some unique tools which you’ll not stop using once installed.

Furthermore, with more than 55,000 SEO plugins available on the WordPress Plugin Directory, there’s something new added every other day. You may have often googled for the ‘Best WordPress SEO optimization plugin‘ and found many websites fighting for your attention with an SEO plugin for every possible function out there.

With so many tools to pick from, you like many beginners or non-tech-savvy users may be overwhelmed with the variety. Hence, to help you with this here is a curated list of some of the most popular and best SEO plugins for WordPress you can gear up in your kit for boosting rankings and overall performance.

The best SEO WordPress plugins for 2022

Some of the best SEO WordPress plugins that you can consider include:

1. Yoast SEO plugin

Yoast is easily one of the best WordPress SEO plugins, with over 900K users on the internet. Additionally, with an impressive 27,400+ 5-star reviews, you need to look no further than this SEO plugin for WordPress websites.

What makes it so popular?

The answer is simple. Yoast’s free plugin brings out some excellent updates, has a fluid interface, and is designed to keep all the users in mind. It specifically helps with on-site SEO, analyzes your web page’s content with a score, and suggests ways of improving the readability.

How to use the readability analysis in Yoast SEO • Yoast


What’s cool about the Yoast SEO plugin?

Apart from a readability score and suggestions, Yoast helps with:

1. Focus keyword suggestions

The WordPress SEO plugin pulls out essential keywords that help you rank on SERPs, and this must be from your keyword research. You can combine manual and tool-based research to check keyword rankings of the most important words and phrases your content can shine for.

For instance, if you are running a campaign on healthcare donations, the keywords could be Health and Donations. But the more specific your niche key phrases, the better your visibility in search results.

2. Google results preview

Yoast plugin offers the option of previewing your page snippet on Google search results. You can edit the title and meta description of a page while focusing on relevant keywords.

How to use the Google/snippet preview in Yoast SEO • Yoast


  1. Pricing

You can get the Yoast SEO premium directly from their website, which offers advanced SEO functions like keyword optimization for five keywords per page, preview options for Twitter and Facebook, and suggests internal links for directing visitors to other web pages, all for $89 for one website.

The amount is hence definitely worth the variety it offers. Additionally, the free version is also a great option if you’re running a tight budget, as it still does better than other SEO plugins.

2. All In One SEO Plugin (AIOSEO)

The OG of WordPress SEO optimization plugins, AIOSEO, is designed for on-page and technical optimization. Programmers rewrote it in 2020 for improved performance and today it is one of the most user-friendly plugins out there.

You can begin with the Setup Wizard and navigate your general SEO settings in no time.

Additionally, the plugin can help you implement schema markup, create XML sitemaps, optimize metadata, competitor analysis, and much more.

What’s on the table?

  1. Tru-SEO on-page analysis

    Improves optimization by providing a handy checklist, so you don’t have to update the post to change the SEO title, which includes:

    • Year
    • Month
    • Day
    • Custom fields
    • Author information
  2. Rich snippet schema

    This gives the correct data format for Google, so the content is found on search engine results pages. It also allows you to enlist details for local SEO, which gives your website a ranking boost when people search for businesses or related services in that area.

  3. Basic SEO Woocommerce tools

    This allows e-commerce websites to perform:

    • Individual product page optimization
    • Product image SEO
    • Dynamic optimization

4. Site audit checklist

The feature runs a deep scan of your website to check its overall health. You can find any pinpricks and loopholes that can pull down your SERP rankings and visibility.

In terms of score, an ideal range would be from 60-80 and upwards for good chances of higher ranks.

AIOSEO Site Audit - wordpress seo optimization plugin


AIOSEO has both a free version and a two-way premium SEO pack. You can choose a basic plan at $99 pa or a pro WordPress plugin plan of $399 pa.

3. SEOPress

For WordPress website owners who are new to the world of SEO, SEOPress is a reliable and cost-effective option.

This SEO tool gives access to users in 17 languages, including Hindi and Mandarin Chinese, and it costs $39 for unlimited sites. You heard that correct, and this gives all the other big WordPress SEO plugins like Yoast SEO or AIOSEO a run for their money.

Additionally, SEOPress free version includes:

  1. A configuration wizard to import data from other SEO plugins
  2. SEO Metabox and on-page content analysis for SEO titles and meta descriptions for unlimited keywords.
  3. Twitter and Facebook previews
  4. Options for mobile and desktop previews
  5. Advanced SEO Settings
  6. White labels for your SEO branding

Apart from these deep benefits, the SEOPress Pro plugin for WordPress also gives you additional benefits such as:

  • Video SEO
  • HTML Breadcrumbs
  • Option to add local SEO- add local business schema with your operational information without coding.
  • Option to add custom rules to the robot.txt files

4. The SEO Framework

The SEO Framework (TSF) is your go-to for a light, no-frills WordPress SEO plugin. It is often considered the best alternative to the Yoast SEO plugin.

Safe to say, it is by far the best WordPress SEO plugin, with over 100000+ installations and a 5-star rating. This is no mean feat for a relatively new SEO plugin when there’s intense competition already.

How does it help WordPress websites?

Some unique features of the plugin include:

1. Critical automation

TSF is the only plugin for WordPress with automated generation of meta tags and meta descriptions swiftly.

2. Offers SEO security

TSF is designed to make search engines index your webpage’s best version, protecting it from hackers that can potentially delist your site.

3. Multiple checkpoints

WordPress websites undergo 70 checks, and all found issues are listed in the SEO bar. The post-SEO has a colored marking to indicate how close the gap is to make your content SEO ready.

4. Easily customizable

TSF WordPress has two plugins for users. One is the framework itself, and the other is an extensions manager for adding more functions to your existing WordPress SEO plugin.


The SEO Framework plugin has an affordable price point than Yoast SEO. It has four options for users- a free version with no ads and pop-ups, and premium SEO pack series like Pro ($7), Business ($17), and the highest one being Agency at $27 a month.

5. Monstersinsight

Monsterinsights is the best Google Analytics plugin with more than 2 million active users. All your SEO efforts will be misguided unless you track its performance. This plugin helps with precisely that, showing the Google analytics data on your WordPress dashboard.

Additionally, if you’re new to Google Analytics or find it too intimidating, this is an easier interface to get the required data. Moreover, you can use this plugin to study your keyword rankings using the data from Google search console.

The console is nothing but a free SEO tool to map your WordPress site traffic and maintain its presence on Google results page. It informs you of any errors in crawling the page and pitches in some tips to fix the issues.

So, with Monstersinsight, you can study reports on:

1. User demographics and user reports on keywords, device usage, et al

2. Scroll tracking to map how far your users are exploring your website

3. Google Adsense mapping and more other features.

4. User permissions

5. Tracking the e-commerce sites

6. Tests the site speed and guides you to check and solve the site’s performance.


Monsterinsights is on the higher end of pricing, with the cheapest option (for 1 site) starting from $199 and going up to $799.

6. Broken link checker

Having broken links on your website can significantly impact your SEO and negatively affect your website’s content. Simply put, these 404 error pages do not make Google happy, and hence fixing these must be a top priority for better performance.

However, you might find yourself sifting through all your content for hours to spot every broken link. To avoid this, the Broken Links Checker WordPress plugin is a must-have tool to fix all your internal and external broken links and spot missing images.

It is basically a free SEO plugin by WordPress that seamlessly locates broken links through its scanning feature and displays all the broken links in the dashboard. You can either update the link for better referencing or entirely delete it from the plugin’s primary page.


7. ShortPixel

Images are a great way to command a viewer’s attention and are considered to be one of the leading factors for web traffic to websites, thanks to Google Images and Indexing.

ShortPixel is one of the best SEO plugins for WordPress that focuses on image optimization and allows you to enjoy all the benefits of the feature like faster page load, boost in SEO ranking, and optimizing server memory.

Moreover, the plugin compresses images and delivers high-quality optimized images in the right format.

How does this plugin help?

1. Automatic and high-speed image optimization

One of the best features of ShortPixel, the plugin can quickly and automatically optimize images. It also offers you types of compressions to choose from, like:

  • Lossless- Provides the least compression with the best image quality
  • Glossy- The second highest compression, this setting provides a reasonably compressed and high-quality image.
  • Lossy- The default setting, this one, provides the highest compression out of the three and significantly reduces the weight of an image.

2. High-quality bulk image optimization

With ShortPixel, you can optimize all your website images at once and at high speed with minimum quality loss. The plugin also provides the select feature for you to choose the images that require optimization.

3. No limit on file size

Unlike most optimization tools, this plugin enables users to optimize images of any size.

4. Thumbnail optimization

Provides special features for optimizing images for thumbnails.


8. Rank Math

One of the most popular SEO plugins for WordPress, Rank Math is a powerful tool that most bloggers and SEO specialists swear by because of its sharp features. It is considered to be the “Swiss Army Knife of SEO tools” as it boasts of a long list of impressive features including:

1. Quick on-site SEO analysis

It is a one-of-a-kind “Site-Wide Analysis” that checks your entire website and generates an SEO score out of 100. The plugin uses over 70+ tests for best optimization and demonstrates a detailed analysis using graphs, and includes passed tests, failed tests, and warnings.

2. Snippet editor

You can edit snippet descriptions and implement Rich Snippets or Schema Markup using the 14 different types of offered schemas to stand out from your peer websites.

3. LSI keyword suggestions

Latent Semantic Indexing keywords can increase search traffic and also improve overall SEO. Rank Math also provides automatic suggestions for LSI keywords that can boost your organic website traffic and search volume.

4. Social media integration

Another useful medium for organic traffic generation, the plugin offers card types and previews for some of the most popular social networking sites- Facebook and Twitter.

5. 404 Monitor for error detection

It notifies you of those parts of your website where users can possibly encounter errors.

6. Optimization of up to 5 keywords

You must target multiple keywords if you wish to optimize your content perfectly, and this is where Rank Math steps in. It optimizes up to 5 keywords, unlike many popular SEO tools that just offer one keyword.


The plugin starts with a price point of $59 and goes up to $499 to unlock all agency features

9. Ahrefs

Ahrefs is a comprehensive tool for WordPress users of all scales- businesses to bloggers. The plugin lets you conduct detailed content analysis by studying organic keywords and targeting them for future search results.

Plus points of Ahrefs:

1. Site explorer

Offers its users access to information or data about organic and paid traffic and backlinks.

2. Site audit

This feature of Ahrefs inspects every aspect of the site, from backlinks to keywords at high speed, also known as crawling.

3. Rank tracker

Ahrefs can track your website’s rank automatically based on search query results. Additionally, the Rank tracker has other functionalities that include filters like location and keywords that can help you determine your area-specific rankings based on keywords and location.

The tracker also generates weekly and monthly reports for the same.

4. Backlink research

Ahrefs allows its users to check their backlinks. It has the second most active crawler, which translates to a powerful backlink database.

5. Keyword research for ten search engines

Unlike most keyword SEO tools that operate on the metrics and results of Google, Ahrefs supports 10 search engines as traffic is also generated from these engines, some of them being- YouTube, Amazon, Bing, Yandex (Russia), Baidu (China), and Daum & Naver (South Korea).

6. Cellects data

The Keywords Explorer feature of this plugin analyses keywords optimization and ranking, and also generates the data that shows the estimated number of clicks on search results, which can significantly improve your choice of keywords.

7. Content explorer

Another exciting feature offered by Ahrefs is the content explorer feature lets you search for keywords and display the top websites with or related to those keywords.


Ahrefs has a range of pricing options in the categories of Lite, Standard, Advanced, and Enterprise ranging from $99 to $999. However, the Ahrefs Webmasters Tools option is available without a charge.

The bottom line

Plugins are a great way to optimize your WordPress website for increased performance and rank higher in search results.

Every website and business has different needs, and you’ll need to jot yours down before deciding on which SEO plugins to install.

The list is lengthy, but you obviously won’t need all of these. Instead, you just need to identify the plugins that work for your website’s requirements as per individual SEO analysis.

You also don’t need the Yoast SEO plugin and AIOSEO together. Instead, you need to select just one SEO pack; else there will be a plugin conflict.

With that said, it’s time for you to figure out the best WordPress SEO optimization plugin that catapults your website to higher search rankings and more leads.

SEO Tips For Web Developers | The Fundamentals You Should Focus On Demystified

seo tips for web developers

SEO can achieve an ROI that is 12.2 times the marketing spend. This statistic signifies how businesses can achieve a greater return on investment by focusing on SEO instead of other additional marketing expenses.

Since SEO essentially means optimizing a website for organic traffic, web developers must pay to heed it. This is because as a web developer, you are the owner of your website- from creating the website to its upkeep, you handle it all.

Thus, it makes sense for you to learn about SEO and implement its strategies while creating a website. So, although you might also be thinking, “We already have an SEO professional for the same reason!”, it is you who maintains the website daily.

You design, code, debug, analyze, and repeat this process every day. Hence, understanding SEO can only improve your quality of work and website traffic.

As Content Factory says, “If you’re going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your effort.”

So, let’s make sure Google takes notice of your effort with the help of these SEO tips for web developers in this blog.

Why is it important for web developers to know SEO?

If you have done some great web design, then kudos to you. But, how much traffic is it generating? And is the current organic traffic yielding any results?

Additionally, here are some questions you should be asking:

  • Are people purchasing what you are selling on your site?
  • Are they signing up for trials?
  • Are they staying long enough on your website?
  • Is the bounce rate too high?

If you aren’t sure about these answers, then there is a lot you can do as a web developer to fix these issues.

As a developer, you may be thinking in terms of functionality first, and you may know how to create beautiful layouts and code them without flaw. However, you need a website that generates traffic and isn’t just pretty looking.

Moreover, while the rest of the marketing team may be responsible for the content, graphics, or even SEO strategy, it is you who would understand your website the best. Not to forget, as a web developer, you are more technically inclined than the rest and you will understand the intricacies of the website’s SEO much better.

Thus, SEO needs a collaborative approach from the web development and marketing teams. All of you must work in tandem with each other. When you achieve good coherence, you will reach business goals sooner.

6 SEO Tips for web developers

Given the above listed importance for you to know SEO, we outline SEO tips for web developers that will enhance your knowledge. So, let’s start with the SEO tips!

  1. Manage page redirects well

Often, pages are moved around in a website. They may be deleted, moved to a new domain address, merged with different pages, etc. However, the deleted page may already be linked in a few places, and when a user clicks on the link of this page, you don’t want them to get a 404 error.

So, find these pages on Google Analytics and manage them well.

Additionally, while there are several redirects, for this discussion, we are only focusing on the ones relevant to SEO.

  1. 301 redirect

    A 301 redirect chain is used when you want to move a page permanently.

    Let’s assume you are deleting a page that you no longer need. You cannot let this page appear in the crawlers as an error. So, redirecting this URL to a new URL makes sure that when a search engine comes across this web page, they will know it has been moved temporarily.

    Additionally, it will transfer the previous page rank to the new one and index it.

  2. 302 redirect

    A 302 redirect is used when you want to move a page temporarily.

    If you are currently doing site migration and don’t want users to go to an empty page, you can temporarily send them a different URL. If a search engine comes across this, it will know this is temporary, and the page index does not get replaced.

    To understand this better, here is a simple illustration of using 301 and 302 redirect chains.

What type of redirect to use infographic - Free SEO tips for web developers


  1. Javascript redirect

    Here instead of HTTPS, a Javascript is used to redirect the page. Although this method was previously known to cause trouble as search engines had to render the page first, they do it much faster today.

  2. Meta refresh redirect

    This method tells the web browser to redirect after a few seconds. It is similar to the 301 redirect with a delay. This redirect relies on the HTML code instead of the HTML header.

    However, spammers use this method to scam customers way too often. So, if you are using too many of these on your website, you might get flagged for being a spammer.

Furthermore, while redirecting pages, be wary that any redirect can influence your Search Engine Ranking factors. As such, you have to be mindful of redirecting content with similarities, and it shouldn’t look out of context.

  1. Pay attention to links

As a web developer, you have to know the importance of a well-written URL. It is through them that search engines read your web page. So, you must pay attention to them.

To help you with this, here are some points you have to follow:

  1. Do appropriate keyword research on the URLs and add them consciously.
  2. Make sure they are concise and don’t replicate the full title of the page itself.
  3. Ensure unnecessary numbers and symbols are not in the URL.
  4. Search engines also prefer hyphens over spaces or underscores. These are better for your URL.Additionally, if the web page says Cybersecurity Services for Banks, your link can have: www.example.com/bank-cybersecurity
    1. Page load speed

You know what it’s like to wait a long time for a page to load. Quite often, you end up closing the web page out of frustration.

However, you want to ensure this is not the experience users have on your website.

This is because the stakes are high when it comes to page speed as they can significantly impact your conversion rates. You would be surprised to know that when a web page takes 3 seconds to load instead of 1, the bounce rate increases to 32%, and if it increases to 5%, the bounce rate can go up to 90%!

To add to that, page speed can also affect google ranking algorithms. In 2019, John Muller confirmed that page load speeds play a significant role in increasing your ranks.

Page speed is a factor for poor website traffic


Additionally, ensure that the crawlers are not waiting for Javascript to load on your page before the indexing. To do this use rendering tools. Moreover, you should also take a look at the images on your site and reduce them if they are of too high quality. Ideally, it should be below 70 kb.

Furthermore, reduce the number of times pages redirect to your site and minify CSS.

  1. Mobile-friendly website

68.1% of all traffic came from mobile devices in 2020. This number is constantly increasing and by 2025 close to 75% of internet users will only be on mobile.

Since so many of your users may be accessing your website through mobile, you must hence cater to their mobile experience. Not to forget, mobile-friendly websites are also ranking factors for Google. So you have to please the user as well as the search engines.

“From our analysis, most sites shown in search results are good to go for mobile-first indexing, and 70% of those shown in our search results have already shifted over. To simplify, we’ll be switching to mobile-first indexing for all websites starting September 2020.” – Google

This statement means the search engine will prefer websites optimized for mobile users.

So, a responsive design for mobiles, creating a subdomain for mobiles, and dynamic designs are critical factors for a mobile-friendly website.

Lastly, Google even has a tool to check mobile friendliness. So, check your website’s results and start from there.

  1. Meta tags

As a web developer, there is a lot you can do in the backend to direct the search engines and crawlers. One such effort can be that of optimizing Meta tags.

These are nothing but small snippets of text written in HTML and XHTML documents that dictate the way search engines perceive web pages, and directs them to index and crawl pages.

So, given this importance, some of the key tags you need to keep track of are:

  1. Meta title tag: This is the first thing users see after entering their search query. It is the title tag of your page. This page has to be written keeping the user and search engine in mind.A well-optimized title tag reflects the keyword you are targeting and the user’s intent and is maintained under 60 characters.
  2. Meta descriptions: This is a short description of your web page’s content. It is displayed along with the title tag in search results.A good description summarizes the page’s content to make sure the user clicks the link. It is usually under 120 characters.
  3. Meta robots: These tags direct the Google crawlers on what to do for different URLs and web pages.
  4. Index: They tell the search engines to index a page. It is a default tag unless another tag is specified.
  5. No-index: They direct the search engines not to index a page. Additionally, this page will not appear in search results.
  6. Follow: Tells the search engines to crawl this page. Moreover, this page can influence your SEO.
  7. No-Follow: Tells the search engines not to crawl this page, and you do not want any ranking influence from it.

Furthermore, there are several combinations of these tags and meta keywords that you can use to customize how you want the page to be read by the search engines. So, keep diving deeper into these meta tags as you go along in your SEO journey.

  1. Add content that SEO and users like

The content that ranks in the top 10 results has at least 1447 words. Search engines love not only good quality content but also a sufficient quantity of it.

So, as you manage and develop the website, you should pay attention to content and its use throughout the website. Whenever you add new web pages, make sure you don’t dilute them with thin content and provide value to the reader. This is important also because the search engine crawlers need to have enough information to skim through.

Moreover, you have to add structured data to the web pages. So, you must use appropriate H1, H2, H3….H6 tags for proper hierarchy. Plus, the keywords in these heading tags are also essential for relevance to the page.

Furthermore, support content with other elements such as images. To add to that, you must also include image alt attributes to your images since they provide context to the website. However, avoid adding irrelevant words like “photo 12”.

Similarly, in the case of videos, provide transcripts as they help in search engine optimization.

And last but not the least, constantly update the content of all your existing web pages as search engines like pages that add fresh content consistently.

User experience with content

As you create content to stand out in the search engine rankings, remember your readers are human and not search engine spiders. Hence, the content you add to the website and your experience with the web visitors are crucial for user experience.

To help you with this, here is how the Rank Brain of Google algorithm works:

How RankBrain uses UX signals


RankBrain is an AI-based algorithm that helps Google define the search results. It reviews the keywords and determines how effective the existing content and backlinks are. It also checks the user’s experience with search results. If they seem to like the results, they will ramp up your ranking, and if not, it changes it back to a lower result.

The flow in the image above depicts a user’s journey with your site. So, the more satisfied a user is with your site, the more search engines trust you. This is why ensuring a top-notch user experience is crucial to search engine ranking.

Additional steps you can take to start your SEO journey

You have learned 10 SEO tips so far. You can get started by implementing some of them with some practical methods. Here are the two steps you can take:

  1. Use an SEO browser

An SEO browser will help you analyze the web pages on your site that are not crawled. You can use this information to understand how web pages look to search engines.

Moreover, if they are missing some content, then you will know these links are not visible to the search engine spiders. Furthermore, using this information, you can dive deeper and understand the root cause of such issues and fix them.

  1. Conduct an SEO audit

An SEO audit is an end-to-end understanding of the current state of your website for search engine optimization. With this tool, you can learn about the website errors that are affecting your ranking algorithms. The more you audit and monitor your site using SEO tools, the more your ranking gets better.


Now that you have gone through the list of SEO tips for web developers, you’re ready to begin.

You can continue your learning by using these SEO tips and tools as navigational tools for web development. Additionally, you can learn more about SEO, understand Google’s updates, and get a hands-on approach to your website to keep getting better at it.

With all this information at your disposal, get optimizing. Good luck!

Link Building Strategy | The Powerful SEO Strategy You Need

Matt Cutts, who used to head Google’s Webspam Team, once said link building is sweat plus creativity. This phrase quite accurately describes the ethos of link building strategy.

Link building is crucial to your SEO strategy. It is also among the challenging ones to get right.

It is crucial because this is the way Google gets to know you. It understands you are a reliable source when other websites with high domain authority vouch for you. To rank higher in Search Engine Page Results (SERP), you must bring your A-game for link building.

What is Link Building?

Link building is an SEO strategy to feature your brand on other sites linking back to you. It helps you build a digital repository of websites that vouch for you by either featuring you or providing backlinks.

There are many ways to create a successful link building campaign. Some popular ways are writing blog posts, using broken links, leveraging social media, and creating linkable digital assets.

Why is Link Building Important?

Google will feature your website on the first page if you have the correct number and quality of backlinks. This result translates to users clicking on your website link. Most searchers will not go past the first page. Hence link building is essential for visibility on organic search engines.

91% of the web pages do not get any organic traffic. Do you know why?

If you guessed the lack of link-building efforts, you are correct.

Backlinks are the friends from whom you are likely to take restaurant recommendations. Likewise, Google will also listen to recommendations from other websites about you.

Imagine an employee outside a cafe is screaming, “pick us, choose us!”. At the same time, your friend says that let’s go to this place I tried last weekend.

You will most likely listen to your friend over a random shouting stranger.

Similarly, you can talk about yourself all you want on your website. But, unless someone else does it too, your voice is going into the void.

That is why you must build a profound link building strategy. It increases your domain authority, ranking, trust from customers, and organic traffic.

Link Building Strategies

Now you know link building is essential, let’s understand how to achieve this.

It is not an easy feat. 51% of marketers believe it can take around one to three months to see results from link building.

It is also important to remember to stay within Google’s webmaster guidelines. If you aren’t staying within this set of rules, you can get penalised for trying to rig the game.

SEO isn’t about gaming the system anymore; it’s about learning how to play by the rules. — Jordan Teicher.

We will address this a little later. But for now, let’s understand how to play by the rules and stay ahead.

Here are 10 Link Building Strategies for You

  1. Create Content That Matters

Every marketer will always tell you – Content is imperative to everything in marketing. Link building is no different.

Creating content that adds value to users will always give you good results. However, sometimes this intention gets muddled. Brands tend to fixate on Google crawlers and write to rank rather than writing to add value.

This practice is where you can be different. The brands that create blog posts generate 97% more inbound links and receive 53% more visitors than brands that don’t.

Here is some more data for you. Backlinks and content are among the leading factors for ranking on Google.

Factors for ranking on Google


So what kind of content should you create?

The intention is to build content that makes people want to quote you, refer to you as a resource and share your content. Your content has to provide helpful information, solve a problem, address an issue, and educate the user or enable their business.

Making posts that are crafted as lists make content more consumable. They provide a sea of information.

You could also create guides that do a deep dive on topics. They can be a treasure trove of information if you write well-researched long-form articles. What’s more interesting is that long content also improves Google rankings.

Long-form content generates more backlinks than short blog posts


You will also receive more natural editorial links when the content material is in-depth.

Skyscraper Technique

As we talk about content, you should try the skyscraper technique.

Firstly, you look up what is written for the keyword you want to rank. Understand what is written about this topic.

Find gaps.

How would you make it more informative if you had to write this content resource?

Suppose someone has written 10 ways to train your dog. See how you could improve it. Look up ways you can write a more detailed version.

You could write 20 ways to train your dog and include exciting videos and photos to enhance the quality of your blog. This article gives you a fair chance at ranking.

Your content efforts can get organic traffic based on their quality. But another technique that can help further your efforts is outreach.

  1. Email Outreach

Outreach is a technique used to get others to link to your content resource on their page.

Before the Google Penguin update, you could go on asking the XYZ website owner to feature your blog post. It didn’t matter whether they are good domain authority sites, are relevant links pointing to your brand or even if your content is adding value.

All that changed after this update. Today, quality matters more than quantity.

So your email outreach efforts should be niche and with intention beyond a backlink.

So you want people to feature your content in their blog posts or share your content. Achieve this by writing personalised emails, providing insights, having the intention, and being appreciative of their content.

Personalised subject lines even boost response rates by 30.5%!

Tell them how your content enhances their page too. It has to be a two-way street. Likewise, you can also share your content with industry experts as a “Hey, check this out and let me know what you think” kind of email. If they share it, there is another link in your repository.

  1. Feature Reliable Links for Resource Pages

Resource pages are long-form features that tell the consumer of all the websites catering to a specific need. These are pages that help you and other websites.

SEO strategy tactics


As you can see in this survey by Moz, resource pages are second to content publication

When you create content and ask others to show some love towards it, you may or may not get the success you hoped for. Create a post relevant to your industry. If you are an eCommerce site, you could write a blog on the Top 20 Shipping Companies.

With this, you could approach these 20 companies and tell them you appreciate their work. Unlike the previous section, you have already provided a platform for them on your website.

When these companies share this feature, you will get more clicks and backlinks.

Also, always maintain a natural backlink profile. Your links have to be a combination of nofollow links and do-follow links.

A nofollow link tells Google not to count them for your page rank, but the associated link may be necessary to your content. Whereas in do-follow links, you want to pass your page authority.

  1. Use Testimonials in Your Niche

I do not want a well-written testimonial about my product – said no one ever.

Everyone loves to hear good things about their product and services. That is why using testimonials for your link building strategy is a brilliant yet underrated strategy.

While email outreach and building pages are high effort techniques that yield outstanding results, this is a relatively low effort initiative but can add to your bank of backlinks.

To do this, understand who you can write a testimonial for? It has to be a brand you have used and trust. You cannot write one for the sake of a link.

If you are running a content marketing agency, you can review hosting providers, video creates, SEO strategists, etc. Pick one and reach out to them, asking if they would like you to write a testimonial for them.

Make sure they will provide you with appropriate links too.

Once you get the go-ahead, craft a testimonial. Make sure it is informative and talks about the problem the brand solved for you – that’s what a good testimonial should do.

Here are some excellent examples where the testimonial is relevant and provides backlinks.

How to Build Links Using Testimonials; Reviews


  1. Guest Blogging

This one is a little more controversial than the others. There has been a lot of back and forth over the effectiveness of guest blogging with today’s Google algorithm. However, backed by several marketers and their practical opinion, it is here to stay.

With a guest post, you have to be mindful of the brand you are collaborating with. They need to be relevant to your domain. It cannot be repeated content that barely adds any value.

Instead, come up with a collaborative approach. Create case studies and research together. Produce high-quality content. Make your guest blogging a column that readers can look forward to.

Authoritative and authentic content will be received well by readers and SERPs.

  1. Use Competitor Backlink Profile

If your competitors with better search rankings already have established backlink profiles, then why not use that?

Your competitors probably have link building strategies that you want. Keep a close eye on what they are doing and use it to your advantage.

As much as it sounds like you are a spy, this will get you more links.

Using tools like Ubersuggest and Backlink Gap, you can analyse which websites link back to them.

Then understand which websites would you like to be associated with. You have a list of websites you can reach out to provide backlinks to you!

Competitor backlinks


  1. Reclaim Your Links

When you create valuable content, people will link back to you. However, it is vital to make sure they are pointing toward the correct links.

Revisit Your Old Links

Maybe you have been creating content for a while now. You may have deleted some of your old web pages and content source. Then what happens to the external sources that have linked them to such web pages?

Conduct a search on your Google Analytics for 404 pages and look at how many links are broken. If you can fix them, do it! If not, look into who is providing backlinks using it.

Reach out to them, make them aware of this situation and provide alternate links they could use instead.

Link to Your Digital Assets

Maybe you created a fantastic infographic about myths and facts about building links. Now whenever someone uses it, they may or may not have credited you with an appropriate link. How will the search engine know you are the one they are talking about?

To fix this, you must conduct a reverse google images search and look at the results. If you think someone has missed proper attribution, you can reach out to them and ask them to make this right.

  1. Leverage Social Media

Social media has grown by leaps and bounds over the last decade. It can even be an asset for your link profile.

This strategy doesn’t stop with your posting X times a week. For effective link building strategies, you have to constantly engage and build a community.

Create posts that promote engagement. Interact with comments and shares.

Use social listening tools to know whenever your brand is mentioned and take appropriate actions.

You could also create collaborative social media strategies with your brand partners and quickly acquire a backlink. Or you could take the initiative to mention relevant websites. There is a high chance they will look at it and engage with you.

  1. Broken Link Building

You can create as much as you can, and it will be an ongoing process. This link building work is a constant process of creating and outreaching. However, another simple way is to get your internal links out on relevant sites.

Use the broken links!

Use an SEO tool to help you check the broken links in a website. Find an internal link to help the web page replace the existing broken link with yours.

You can achieve this manually as well. Type the search query for your relevant result.

For example, you have good social media resources on your website. Then look for websites that have made such articles before.

Here is a search result we tried for you.

Google the search query – Social media intitle:resources

We got these resources on the first page. There is a specific one that says 22 social media resources. Let’s check it out.

Google search

For this exercise, let’s try Ahref’s broken link checker.

Ahref Broken Link Checker


And the result…

Ahref Broken Link Checker


And in three simple steps, we found a link that is broken.

If you have a good guide about sponsorship marketing, you can pitch it to the relevant website and hope they give you a link!

This broken link building process can help you get a backlink and help the website fix a broken link.

You could use a simple email outreach technique to do this well. Write an email to let the prospectives know about this situation and make your link as added information.

Your intention may be to remove the broken backlinks and get one for yourself. However, your email has to be personalised and of service to them.

  1. Make Visual Content

Writing 5000-word guides are a beneficial and great way to build links. However, a lot of consumers prefer more visually appealing content. They are more consumable.

They can be infographics about data, differences, benefits, stories – literally anything.

With a talented graphics team, you can conceptualise them and create something informative and easy on the eyes.

If your infographic is valuable enough, people will repurpose them in a blog post. This way, you get natural quality links.

53% of SEO specialists use infographics to gain backlinks.

Articles with infographics in them gain 178% more links!

But, you don’t have to stop at this. Create gifographics! You can take it one step further and use GIFs to create more engagement and even go viral!

If you consider creating visual assets more seriously, video content is another excellent option. It has great engagement rates and is more consumable.

If you have the budget and resources for videos, go for it!

video marketing statistics graph


These are great numbers for you to rely on and start your video marketing strategy for link building.

Get Creative

There are many technical and strategic ways to approach creating content and building backlinks. However, sometimes having a little bit of fun and being creative can also generate a lot of buzz around your content.

Use Pirate Day, April Fools’ Day, and other such holidays to create content that makes consumers smile and share.

Imbibe creatives that stand out on your website. Here are some examples:

The website Waitbutwhy does a fun job with this. The website uses a creative stick figure to narrate content.

Waitbutwhy blog creative


Then again, you can’t always use some concepts that are not in line with your brand, but you can create more visually appealing content.

What Kind of Link Building Should You Not Do?

Link building strategies can be a game-changer for your SEO efforts. But, it is also essential to know what you probably shouldn’t do.

Spammy Links

Do not try to get backlinks from websites filled with spammy links. They are often websites that cater specifically to this demand, and you want to stay away. They also often have low domain authority.

Low-Quality Links

Do not try guest posting where your content and brand are not relevant. This practice will show you are there solely for the backlink and not add any value.

Link Exchange

Do not get into an exchange scenario where you provide a backlink in return for yours. Google is smart enough to understand such situations. Of course, the case is different if you have an existing relationship with the website and site owner.

But, if your association is purely for this purpose, reconsider it.

Black Hat SEO

White Hat SEO has intelligent techniques, whereas Black Hat SEO can get you into trouble. Engaging in activities like using invisible texts on your web pages, stuffing keywords, paid links, spammy comments, etc. These can get you penalised by Google, especially after the Penguin update.

Marketers and site owners complained about the impact of Penguin updates. They mentioned in some forums how their impressions drastically reduced, and traffic was low when analysed on Google Analytics.

Sometimes, you may not have engaged in severe Black Hat SEO activities. But tried activities like asking guest posts to have an exact match anchor text. Since Google prefers you have a variety of texts linking back to you, this would be counterproductive. Stay away from this link building tactic.

Concluding the Link Building Strategies

Here were some of our favourite link building strategies. You can choose to use some or all of them.

Making a guest post, creating a resource page, getting editorial links, building high-quality links, and more can be excellent link building tactics in your SEO strategy.

However, patience is an essential quality for you to have with any strategy.

“Short cuts make long delays” – J.R.R Tolkien.

This quote is appropriate for Search Engine Optimisation as well. Short cuts and cheap techniques will land you in trouble.

On the other hand, understanding your target audience, creating helpful content and playing the long game will eventually yield results. That is guaranteed.

Leverage the right strategies for success in link-building, and see how your organic traffic will soar!

Now that you have all this information, good luck and happy link building.