Are backlinks still important in 2021? Everything you need to know

Backlinks are one of the most important factors in search engine optimisation.

Backlinks can provide a site with higher rankings, more traffic, and increased conversions.

Over the years there have been significant changes in Google’s algorithm that have affected backlink profiles both positively and negatively for websites.

I often get asked whether backlinks are still important in 2021 and how they impact a business’s SEO strategy.

This article will go into detail about what backlinks exactly are and whether they are still relevant.

what is a backlink

Backlinks are a way of indicating how popular your website is with users. Implementing, managing and analyzing the performance backlink strategy will be an important aspect if you want to optimize SEO strategies for success.

Some of the best link building strategies include:

  • Guest posting
  • Unclaimed brand mentions
  • Skyscraper link building
  • Digital PR
  • Data source link building
  • Linking on existing articles
Moz link building data

Source: Moz

When many websites link to a single page, it tells Google that this particular page is credible and trustworthy. In turn, Google will reward these pages with higher search results rankings as a way to provide users with the most relevant and trustworthy answers to whatever query a user poses.

How google crawls websites

Links are still the main way in which Google crawls a website and understands the web. Incoming links to a web page is still a key factor in the way search engines determine the authority of a website.

As important as things like on-page SEO and fundamentals like correctly structured page titles and good content, a well-executed link building campaign is one of the significant tactics that will still have a big impact on how your pages perform.

Websites like Wikipedia and Facebook have some of the best domain authority scores on the internet. When you search for any kind of query relating to a notable person, chances are that Wikipedia will generate the first result for that particular entity.

Building high-quality links will help increase your domain authority and as a result, when you build new pages, you will generally find it easier for these new pages to rank higher in Google.

Guest posting

Guest blogging is a way to attract traffic and increase brand awareness. Guest bloggers write for other companies in their industry, which usually have similar blogs as those of the guest author. By creating content that you share on sites in your industry, you can link back to your website and increase the topical relevance of your backlink profile.

Unlinked brand mentions

Unlinked brand mentions are mentions of your brand on published sites that do not provide a link back to your website. You can use tools like Ahrefs to find these mentions and its a quick and easy way to get links to your website in a natural way.

Digital PR

Digital PR is a strategic link building tactic used by businesses to increase their web presence. Digital PR agencies network with journalists, bloggers and influencers in order to send out press releases that can gain high-quality backlinks from other sites.

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