Blog posts can be a great marketing tool for a business and can be great in terms of SEO.
There is no doubt that blogs are a powerful marketing tool and I often get asked how effective blogs really are in terms of SEO?
In this article, we’ll take a look at some of the reasons why blogs are good for SEO and how they can help enhance your users’ experience with your site.
Why are blogs important for SEO?
- Why are blogs important for SEO?
- How to get your blog noticed by search engines and increase traffic?
- Which blog platform is best for SEO?
- Which blog platform is best for me?
- How many blogs do you need to help with SEO?
Blogging is an excellent way to boost your SEO in several ways. They act as the supporting content around your key services and serve as a great way to provide your customers with the answers that they need to better understand what it is you offer.
By targeting long-tail keyword variations and questions surrounding the main keywords you are targeting, you can create useful long-form content that can educate users of your website.
Not only that but the opportunity to rank in Google with blog content can attract new eyes to your business and be a really valuable traffic source for your website.
How to get your blog noticed by search engines and increase traffic?
In order to get your bl0g ranked in search engines, there are a number of factors that determine how well your posts will rank.
Some of the key methods to rank your blog posts include:
Good keyword research
Good keyword research is essential in order to create blogs that will not only help build relevance and internal linking opportunities for your main services but will also help answer real questions that people interested in your service may ask.
In order to carry out effective keyword research, there are a number of free and paid SEO tools that you can use. They help you find out what the competition is doing as well as keyword goldmines where people may not be competing for those particular phrases.
Well written titles and SEO content
In order for your content to read well and rank for the phrase you are looking to target, you will need to ensure that your titles and content is structured well and utilise the various queries that would fall under a particular topic.
You should always make sure that you use a single H1 tag for your blog title and then for your main headings, use H2’s and this will help structure your blog.
You can look at what other blogs rank for the phrase you are looking to target to find inspiration for your page titles.
Using email outreach is a great way to keep your audience in the loop when you create a new piece of blog content. This will help keep your email list engaged and will keep them interested in your particular brand.
You can also use blog content as a way to build your email list as website owners will often include an email sign up form at the bottom of their content to capture these emails.
Answer genuine customer queries and solve problems
Whilst keyword research and everything else that goes into planning a blog are great, you should also think about the genuine questions that are posed by potential and existing customers. Not all of your blog content necessarily should be built with the point of generating traffic in mind. It can help provide you with some great resources that help answer genuine queries and show your expertise in a particular field.
Which blog platform is best for SEO?
When it comes to choosing the best blogging platform, it comes down to what platform you are already using and really down to personal choice. Some website builders make blogging easier.
If you are wondering which blog platform is best for SEO, some of the main blogging platforms include:
If you are considering creating a platform that will enable you to blog, WordPress is an excellent CMS (Content Management System) that allows you to create and manage your blogs effectively. It is also very SEO friendly if managed in the right way and gives you the ability to download plugins that will help with your SEO efforts.
Shopify is another great website building platform that has a built-in blogging function. Whilst Shopify as a platform is generally more focused on eCommerce, it can still be a very effective blogging tool for your business. A lot of websites built in Shopify often overlook the impact of blog content but it can actually be a significant driver of business if structured and planned in the right way.
Which blog platform is best for me?
I often get asked about which blogging platform is the best and it really does depend on what your current set-up is.
For instance, Magento is not a platform that puts blogging at the centre of its functionality and often, Magento website owners will integrate WordPress as a way to put out blog content. You should consider the scale of your content efforts and your current situation.
If you are already using either WordPress, Shopify or a website builder that already has a built-in blogging function, then I certainly recommend you stick with that platform to make your life easier.
How many blogs do you need to help with SEO?
When it comes to publishing blog content in order to help with SEO, you need to ensure that you are putting regular content out in order to show Google that you are consistent with the value you are putting out.
Depending on how competitive your niche is, you should look to put out blog content as regularly as you can. If you can put out one piece of content a day, then this will certainly help you along your way.
You should also be thinking about updating any old content that may be on your website in order to keep it as fresh as possible. This can be a great way to utilise the age of the content whilst ensuring that it remains fresh and relevant.
To conclude, blog posts are certainly good for SEO and it is something that should most certainly fall part of your SEO strategy if it is not already.
Blog post content can unlock some huge traffic opportunities and really help improve the experience your customers have with your brand.
You should look to make yourself the go-to knowledge point in a particular industry. It helps convey your expertise and ultimately you will be rewarded with better rankings if you are able to build sufficient relevance around a particular topic.
Good keyword research combined with a well structured and well-written blog post will certainly help in your search engine optimisation efforts.