Daily Archives: May 13, 2022

Use Of SEO In Digital Marketing | SEO Tricks Every Pro Marketer Must Know

use of seo in digital marketing

Your website may be the coolest on the block, but what if it’s invisible to users?

They won’t know you exist until the site appears on top search engine results pages. The use of SEO in digital marketing hence is a must if you want others to discover your website on search engines like Google.

To elaborate, search engine optimization (or SEO) is a blanket term for tools and techniques that help create high-quality website content for increased traffic.

Your website can be about anything- selling products or services, or a blog about hobbies. Whatever the case is SEO is the best online marketing strategy for gaining organic traffic for your website.

How you be wondering. Read on as we answer the same!

Types of SEO in digital marketing

Before we begin it is crucial that we first understand the different types of SEO. To list the same, they are:

1. On-page SEO

This type of SEO digital marketing strategy focuses on elements and content on the website. You optimize every web page of the site to land a top holding in search engine ranking.

2. Off-page SEO

These SEO efforts are outside the website boundary and affect your search engine result on Google and other engines.

3. Technical SEO

Technical SEO includes the actions that impact your website’s crawling and search engine indexing. This includes site speed, structured data, site structures, etc.

Types of SEO


Now, you must understand that your website ranks higher on search results and gets more clicks with different SEO strategies. This implies more users looking at the site which in turn means higher chances of them finding what they seek from your web pages.

While this is true that SEO strategy helps with lead conversions and increases ROI. But there’s more to the use of SEO in digital marketing than that.

As such, our agenda here is to walk you through the nuances of the Why and What of SEO digital marketing. To do so, we will begin with a basic understanding of how SEO makes your website stand out in search results and employ proper SEO tactics.

Why use SEO strategy in online marketing?

The use of SEO in digital marketing isn’t just focused on numbers but is value-centric. It helps create your unique voice in the crowd and form a brand people recognize.

However, this doesn’t happen overnight, and SEO takes a layered approach to get you a good search engine ranking.

Now circling back to our main question- what’s the use of SEO in digital marketing campaigns?

To answer the same, they are:

1. Getting noticed on search engines

Humans are visual creatures and are also quite thin on patience, wanting instant answers to everything. Hence, it is not surprising that a whopping 75% of Google users never look past the first results page. What’s even more interesting is that only about 28% click on top results.

So, traffic will likely be stunted if your website isn’t cushioned anywhere between the top rankings.

Since, this is not ideal for anybody, SEO efforts are a must as they help allow websites to be visible to potential customers on search engine results.

Additionally, with on-page SEO measures like content optimization and keyword placement, SEO ensures and runs the loop of leveraged traffic, clicks, and high position on the search engine result page (SERP).

2. Drive organic traffic your way

Search marketing and SEO are interlinked.

One of SEO’s main goals is to boost web traffic for higher clicks. This is done through various SEO techniques such as using long-tail keywords, building backlinks, location-specific keywords, etc.

Additionally, traffic is vital data for mapping your business growth too. The better your SEO, the higher your website footfalls. You may see high conversions, but there are many data points to observe via the traffic.

This is where Google Analytics comes in!

To elaborate, Google Analytics is a dashboard that gives you insights that help identify areas of improvement and the plans that are doing well. With it you can:

  • review the current online marketing campaign to check its performance
  • get to know your site visitors closely, and if they are your target audience
  • improve your SEO strategies to cater to the target market and get quality traffic

What Is Organic Search Traffic?


3. Build a brand and establish authority

When your website begins receiving steady traffic from search engines it means that your SEO marketing campaign is one that is working.

This can be because you’ve built a strong foundation with a creative logo and name, fluid web design, and quality site content. These branding elements instill trust among potential customers and project your credibility in the respective area.

Additionally, Google also values this quality and has specially built the EAT concept in its algorithm- Expertise, Authoritativeness, and Trustworthiness

In its Search Quality Evaluator Guidelines, it mentions its focus on assessing the true purpose of a web page for a Page Quality Rating.

Hence, it would help if you reflected expertise in the area of your website, but it’s not strictly professional.

Think of discussion forums and threads, fashion blog pages, and other websites that rank on top. There are detailed reviews and experiences from real people, making them ‘experts’ in the said context.

This is what you need to do too.

4. Long term strategy, not tactic

SEO in digital marketing is not an overnight process. Experts say it may take 2 to 12 months for all SEO online marketing efforts to pay off.

Hence, it’s important you understand that SEO is a marathon and not a sprint. This means that while you may see instant results if the website was not optimized at all, it would also need rework and tweaks every now and then to keep the outcomes you seek.

Hence, in short, adapting to search updates with constant keyword research and consistent content creation keeps your website competent for the long run.

5. Create a high user experience

Search engine optimization isn’t just about keyword research and building links. They sure are key elements, but there’s a higher purpose.

Google’s emphasis on what users want is well known. It’s been pushing aggressive algorithm updates to bring visitors high-quality, relevant and reliable content.

So, the use of SEO in digital marketing is primarily to elevate user experience. Now it’s difficult to keep up with every single Google update, but major ones are hard to miss.

In 2015, Google dropped a meteor that it’s implementing machine learning and artificial intelligence to make search results and rankings more relevant. Websites thereafter needed to outpace AI to beat the competition.

This update was called RankBrain. It made Google results better and the fight for top spots fiercer with the end goal being that users get the best experience in the least time.

It is all about behavior metrics such as your site’s bounce rate, CTR, and the time users spend surfing through your web pages.

Google RankBrain: The Definitive Guide


Additionally, exact match keywords are great, but AI goes beyond this and pushes you to analyze buying and search intent and how users make a query. Once you know that, SEO helps you work on your web pages’ load speed, architecture, and responsiveness.

Crucial elements of SEO digital marketing

Here’s a list of some key elements that go into the use of SEO in digital marketing:

1. Keyword research

Placing the right keywords on web pages is a classic and tested on-page tactic to land yourself in SERPs. If not the only SEO technique out there, keywords definitely are essential on-page SEO technique.

These can be seed words or long-tail phrases that users are searching to the max on search engines. But, remember that it’s important to identify those with high search rates and relatively lower competition.

Moreover, adding relevant keywords to your title tags, headings, website URL, and meta tags to help Google display your website along with clear names for users to know what it contains.

As website owners or marketers, your attention must hence be at what the audience is searching for. So, instead of solely relying on relevant keywords, try to gauge the search intent of the target audience.

Lastly, with the changing times, your SEO strategies should include voice optimizations as well.

2. Content marketing

Just like word-of-mouth is powerful in traditional marketing, sharing web pages is an important SEO step of content marketing.

In this, you create top quality content and chart out opportunities to direct them to your audience across social platforms and other websites.

A popular example is blog posts where you share expertise and information about products or services. The same is also posted on social handles and on any newsletters. In fact, you can even go past past conventional blogging and add videos, quizzes, and podcasts on relevant topics to bring in more web traffic.

For instance, picture this: you search for a buy a professional camera online and get results that lead to a store. But there’s also a few info-guides on the best professional cameras of 2022. It’s possible you’ll skim through the site and later proceed to buy one.

With above example, you’re leading users to answers they didn’t directly ask. The more you present the users and Google with quality content, your rankings will shoot up as users constantly click on the site.

3. Off page SEO strategy

All the SEO plans that execute outside of your website, channel quite some traffic. A popular technique is backlink building. When external links direct to your website, search engines know the content and pages are of quality and worth ranking.

Apart from that, using highly shareable blogs and infographics along with influencer marketing can also fetch those much-needed visitors.

This strategy for the use of SEO in digital marketing takes care of qualitative marketing. This means you carve a place as a trusted and credible brand when other websites vouch for it (via backlinks). Such positive perceptions establish brand authority and reflect in high SERP ranks.

Additionally, you must keep in mind that an average user spends about 2 hours on social media. So, naturally social media marketing today is the real deal.

You’ll find all big or small brands promoting their products and content on social media platforms in full swing. Tools like video reels and bite-sized stories help reach audiences across the world and fuel recognition.

Hence, Search Engine Marketing is another popular tactic where you pay to appear as ads on top SERPs. However, SEM is a whole different segment of online marketing that’s strictly to drive results via paid ads. Moreover, the duration of such campaigns depend on the marketing budget and the set goals.

Use of SEO in digital marketing - Off-page SEO


4. Local SEO

If you’re a business, Google’s My Business account has to be in your SEO toolkit as it helps optimize the business listing and SEO content as per local search results.

This is important because, when a user feeds in location-specific queries, search engines use their IP address and geolocation to show relevant results. So, if you search for a salon or carwash service, Google brings out local business around your area that offer them.

Additionally, a typical local result has ads, the Local Pack followed by organic results on it first page.

Local SEO Pack


As such, it crucial that you head to the the Google My Business page to set up an account for your local business and feed in details like:

  • The business’ name
  • Its physical location- full address
  • Mark the location on maps
  • Select the relevant category
  • Add links to your contact details and website (if any)

5. Mobile SEO

Most online searches are from mobiles. If your website isn’t adjusted and optimized for mobile visitors, it’s high time you rectified this. Large images and page sizes with slow navigation can lag load times on smaller devices and affect user experience.

The first task when redesigning your site (or launching a new one) is to ensure good performance not only on PCs but mobiles and tablets too.

Mobile SEO


So, decide on the content you wish to include across designs. Accordingly, you can choose between a responsive or adaptive web design option. Either way, mobile SEO is a must today to outrank your competitors on SERPs.

Furthermore, some tweaks for a smooth mobile navigation would be improving its speed by:

  • optimizing images
  • minifying codes allowing the browser to load lesser files
  • reducing page redirects
  • avoid pop-ups on websites

Thereafter, test your mobile-friendly features on the Google’s Mobile-Friendly Test by inserting the website URL.

Google Mobile-Friendly Test


SEO tricks for digital marketers and website owners

Check out a few SEO quick tips here to ace your website content for that first page ranking.

1. Identify your USP

Ask yourself “why should customers pick me?” and “what is my competition better at?” Be thorough on consumer research and the gaps you address.

Here a SWOT analysis may come in handy. Such introspections will create a solid frame of who you are as a business (and brand) and areas of improvement.

B2C Consulting SWOT Analysis


Additionally, keywords are a big part of optimizing your on-page content. Hence, it’s imperative you find and optimize niche words and phrases.

Lastly, instead of listing an exhaustive benefits list, recognize and highlight the most vital component of your brand.

2. Improve your UX

Users may remember a good experience, but they surely never forget a bad experience. In fact, 88% of users never return post an unfavorable experience. Now that’s a stat that can hurt your business.

So, invest and build on your UX aspect and test often.

This process includes an efficient and fluid user interface. So, have structured data in mind as it makes your content more legible to search engines. Google, as always, makes lives easier by a structured data tool to get a better understanding of the concept and begin using structured data on your website and landing pages.

Structured data tool


3. Launch a blog

Most info articles online are a part of blog spaces. Bill Gate said that Content is King, and rightly so. The benefits of populating your website with relevant blog content are plenty-

  • Increased visibility– people are always asking questions online; from how to bake a chocolate cake to how to create effective blogs.
  • Easier target for specific keywords– using targeted keywords in title and headings
  • Easier to acquire external backlinks– more expert articles and guides that silently declare you as an authority.

4. Get on those socials

Needless to say, the world is on social media and so should you.

Platforms like Instagram and Facebook help you get closer to customers and throw light on your brand image. So, defining brand colors, vision, and values online helps customers identify your brand in a different light.

Moreover, video is a powerful tool you can leverage from social media for lasting impressions. So, make sure your social media optimization is on point with relevant keywords and hashtags to grab more eyeballs.

5. Steer clear of black hat SEO

Black hat techniques may give you an initial uptick, but this isn’t sustainable. Google is a stern watchdog for spam content and keyword stuffing.

Hence you must focus on creating good content and avoid cloaking. Tricking search engines will only take you so far and more importantly, although it’s not illegal, its certainly not encouraged. You’ll attract penalties, slip in ranking on Google or any other search engine, or might even be removed from the rankings altogether.

Wrapping up

The use of SEO in digital marketing is your top choice to be heard and seen online. We all know the importance of SEO in online marketing, but the rubrics keep evolving.

All the above elements and tips hint SEO is indeed a task that needs money, expertise, and patience. But, with the right knowledge and tools, your SEO marketing strategy will surely succeed in creating a lasting online presence.

How To Become Google SEO Certified? | The Conclusive Step-By-Step Guide

How To Become Google SEO Certified

SEO is the need of the hour with the internet connecting businesses with a large target audience. Every business looking to establish itself in the digital space needs to specialize in internet marketing. As such, Search engine optimization (SEO) within internet marketing is crucial to the company’s overall growth.

Additionally, it is important to note that Google has several acclaimed certification courses, such as Google AdSense, Google Ads certification, and Google Analytics. But concerning Google SEO certification, the go-to strategy has been third-party sources.

But, this reliance on third-party sources could change with the recent inclusion of SEO certification directly by Google.

This guide will explore the ins and outs of the SEO certification process. If you have sat wondering how to become Google SEO certified, look no further than this guide. Read on ahead!

What is SEO Certification?

In a nutshell, SEO certification encompasses different educational learning resources and some form of evaluation. The certification programs cover several facets of search optimization. Additionally, different certification programs take different approaches to what it entails.

Some certification programs take a tiered approach with certifications ranging from beginner’s SEO to advanced SEO. At the same time, other SEO courses have only one all-inclusive search engine optimization course.

So, the SEO training that you receive through the course gets validated through the certification exam. And depending on the program, the value of the SEO certificate also changes.

Hence, simply put, a good SEO certification program will help you learn, grow, and effectively become a strong SEO expert.

But all SEO certifications aren’t built the same. Some are more for a promotional basis than actually making a difference. So, with most SEO certificate programs blending different SEO strategies and aspects, it is essential to be selective.

The cost and worth of SEO certifications

You can acquire either a free or a paid SEO certification. It entirely depends on the outcome you are looking to gain from the SEO certification course.

To elaborate, the cost and worth of the certification are dependent on the stage in your SEO career. Hence, if you are new to SEO, certifications are a great way to learn and acquire skills.

It also greatly helps if you are looking to start utilizing SEO for your website.

Additionally, hiring an SEO agency is a viable option if you are a business owner looking to maximize the SEO outcome. But, if you are already practicing SEO for your business or as an expert, the SEO certification isn’t going to give you an added edge.

Furthermore, some believe that the SEO certification is unnecessary due to the immense amount of freely available resources. It is thus reasonable to explore the motivation behind acquiring the certification.

With that being said, getting the SEO certification does have its perks.

Search engine optimization is an evolving field, with Google and other search engines constantly upgrading their algorithm. So, getting a certification enables you to acquire new skills and strategies.

Hence, the cost and worth of SEO certification are heavily dependent on your motivations.

For beginners, transitioning from beginner’s SEO to advanced SEO is a good strategy. For business owners, time and cost analysis can enable you to understand whether it is worth it. And finally, for advanced SEO users, the certification is more of an element of validation than an avenue to enhance career prospects.

Engine optimization expert

There are many ways in which you can build your SEO expertise. Remember that certification is mostly theoretical-based. The certification alone will not establish your expertise and needs to be viewed as a gateway.

So, think of SEO certification as a step in the right direction. Following certification, there are several building blocks that one can explore to establish their credentials further. As such, taking a structured approach to becoming an SEO expert is a reasonable approach.

Here is an overarching big picture approach to help you on your SEO journey:

  1. Learn the basics

Building a solid foundational base for SEO is essential. You must hence look to develop this through the help of the certification courses.

It is hence not surprising that over 69% of digital marketing executives invested in SEO in 2021.

Keeping this statistic in mind, start with the basics of keyword research, Google ads, and how search engines function. Slowly transition to learning more about Google Analytics, technical SEO, and website optimization.

Lay the groundwork needed to explore facets such as content marketing and digital marketing trends and strategies.

Pro Tip: Look to join an online SEO community or an online SEO training BootCamp. These types of cohorts will help you connect and understand the inner workings of SEO. They are also great for deducing how an SEO specialist approaches SEO techniques.

Eventually, your foundational understanding of SEO will enable you to specialize in link building, meta tags, on-page SEO, and mobile SEO.

  1. Tools for research

There are different ways to learn and understand SEO tools. However, look to utilize tools in your research work.

The other option is to utilize online training as a possible avenue to explore the different facets of the tool. However, using the tools for research helps you take a much more adaptive approach.

Moreover, one research project to explore is to see how you can develop a Google-friendly website. To do this take a structured approach to the process and validate the outcomes with web analytics.

In addition, look to explore different Google courses and how that might add value to your project website. It is also an excellent way to acquire essential certificates that marketing professionals promote. SEO specialists earmark specific courses and certificates that can propel your website and digital marketing executive career as a whole.

So, check which SEO certification courses add the most value to your skill-set.

Lastly, also note that an application-based approach also gives you the freedom to see how the SEO industry functions. Ranging from organic search results, and local SEO, to designing advertising campaigns and technical optimization.

  1. Implementation and practice

The difference between knowing what Google Analytics is and being well versed in Google Analytics is the amount of practice one has. Even the best SEO certification will not help you get the most out of SEO without consistent implementation and practice.

As such, online courses and online training sessions on SEO are important as they provide you with a solid start to search optimization. You must also keep in mind that the secret sauce to becoming a great digital marketer or SEO specialist is simple.

It is to learn and practice the different SEO techniques constantly.

The SEO industry, unlike other sectors, is constantly changing and adapting to user needs. This demands constant engagement with SEO regardless of whether you fall under the category of marketing beginners or marketing managers.

So, most digital marketing and SEO professionals will tell you that the essential requirement for solid SEO is knowing where, when, why, and what SEO strategy is implemented.

That know-how comes from a blend of SEO training courses, Google certifications, and consistent practice.

Pro Tip: An excellent strategy is to start an SEO campaign covering different search engine optimization facets. For example, you can practice link building and technical SEO or explore the Google search console in your campaign.

Not only will a campaign help you practice and implement these strategies. But a successful campaign significantly increases recognition from digital marketing agencies and SMEs.

  1. Create a portfolio

A stumbling block that many SEO professionals encounter is the lack of a portfolio. One of the first queries that an SME or digital marketing agency will have is to see your portfolio.

Taking a research and application-based approach enables you to have a robust portfolio from the get-go. To add to that you must implement a competitive analysis of yourself and identify the crucial gaps between you and other SEO specialists.

So, plug this gap by taking up minor projects even before your certification exam. The portfolio’s focus is to see whether you have the skills needed to perform at the highest level.

Additionally, an SEO certification on your LinkedIn profile gets you outside the metaphorical door. In contrast, a portfolio enables you to make a strong case for yourself.

The reasoning behind this is that a critical difference arises between theory and practical usage. There is a distinct contrast between theory and practical application.

For example, there is a huge difference between understanding keyword research from SEO courses and its implementation. Keyword research in website optimization is a part of the bread and butter of SEO. And becomes your asset only through practice and practical application.

Pro Tip: Take a practical project-based approach to all your certification courses. Let’s say you are looking to become Google AdWords certified. Along with completing the course elements, run a live project on your website or as an extension of your services.

The project-based approach helps you gain critical insights from the course instructor on any obstacles you encounter. By doing so, finally this project can become a part of your portfolio.

  1. Seek a mentorship

Try exploring the option of mentorship with your first-layer network. A mentorship is among the most understated difference-makers in the field of SEO.

Remember that your competition is also doing the same SEO certifications and SEO courses.

Additionally, most of these SEO courses and certifications are done through a digital medium. There is a high likelihood that these courses are entirely digital with pre-recorded seminars and workshops. Thus, the lack of human element in these SEO courses is a problem that very few address.

Hence, this unorthodox approach to SEO training can be of great benefit to you.

The approach enables you to be a part of live projects that you otherwise have no access to. It also helps you understand how SEO specialists handle aspects such as:

  • Stakeholder management
  • Networking
  • Inbound marketing
  • Creative content marketing
  • Holistic digital marketing

An experienced mentor can also show you when and where link building works and explain why local SEO was more than enough for a particular client. It can also help you learn some best-kept secrets around inbound marketing.

Furthermore, the constant influx of changes around SEO can lead one to think that SEO courses are a fool-proof system for cracking into the SEO industry. However, thousands of individuals are taking up SEO certifications for similar reasons.

Mentorship doesn’t undermine the importance of SEO certifications. It only elevates the importance of learning from experience and a practical standpoint.

A Hubspot inbound marketing certification is vital for your professional growth in the SEO industry. But so is the potential knowledge bank that an SEO specialist taps into to implement inbound marketing.

Best Google SEO certification courses

By now, you should have a clear understanding of why and what SEO certifications entail. It is now essential to cover how to become Google SEO certified.

As such, several different companies provide SEO certifications. However, it is imperative to be selective about which avenue you choose to become a Google certified SEO expert.

To help you with this, the following is a list of companies that have immense credentials in the field of SEO training, inbound marketing, Google certification, digital marketing, and content marketing.

(Note: The list is not in any particular order. Different situations require different SEO training courses. The list is only an in-depth insight into the companies and how to become Google SEO certified.)

SemRush Academy

SemRush is one of the light-bearers of the SEO industry. The SaaS platform and its services are in-demand across the world.

The courses on SemRush Academy are free and reduce entry barriers for fledgling SEO professionals. Some of the fundamental courses offered by the academy include:

  • Search Engine Optimization (SEO)
  • Pay-Per-Click Advertising
  • Social Media Marketing

SemRush Academy


Additionally, different courses are available depending on the level and difficulty on the SemRush Academy platform. The courses are easy to understand with short video modules and quizzes for evaluation.

And not to forget, upon completing a particular SEO certification course, the certificate can be uploaded to the user’s LinkedIn profile.

The Beginner’s Guide to SEO by Moz

For beginners looking to explore the SEO sector through a step-by-step process, Moz is the place to be. The popular SEO software platform provides a comprehensive understanding of SEO through a well-built hierarchical model.

The pyramid structure helps SEO professionals take a detail-oriented approach to learning and become certified for $595. In addition, the SEO course for beginners is free of cost and can significantly help budding marketing professionals.

Mozlow's hierarchy of SEO needs


Moreover, the significant advantage of using Moz to learn about SEO is the platform’s learning structure. But, unlike SemRush, certification comes at a hefty price and can deter newcomers and advanced SEO users.

HubSpot Academy

HubSpot functions in several areas, including marketing, sales, customer service, and CRM. The platform is a rich SEO resource for beginners and advanced SEO users. But the academy is a relatively new venture from HubSpot.

Nevertheless, it successfully focuses on both free courses and certifications that are detailed and extensive. The programs require the completion of an exam and practical projects to gain the certificate.

The HubSpot Academy also has one vital advantage over the rest of the SEO online training academies: inclusivity. Individuals are given access to the company’s free software and resource bank. In addition, the HubSpot academy is available in 5 different languages and provides the users with options to personalize and customize.

Perks and benefits from using HubSpot Academy


SEO, Google Analytics, AdSense, and more on learning platforms

Several learning platforms such as Udemy, Coursera, and Udacity provide SEO certification. These learning platforms provide SEO marketing professionals with the SEO course of their choosing,

Due to these platforms having other courses, you might think they aren’t among the best SEO certification platforms. However, they provide users with the ability to filter through courses easily. And provide vital qualitative insights into the course through the user feedback system.

Regardless of the type of course, the plethora of options also help you structure your SEO journey as you see fit.

So, whether its website promotion or understanding backlinks, a course is available on these established learning platforms.

Is Google going to offer an SEO Course?

The search engine provides users with the option of picking up different Google certification courses such as Google AdSense, Google Analytics, Google Adwords, etc. However, the one fundamental certification course missing was the SEO certification course.

Historically, Google hasn’t offered a Search Engine Optimization course. However, that has changed as of May 3rd, 2022. Still, in its nascent stages, the course could potentially become a gamechanger in the field of SEO.

To elaborate, Google, as the search engine giant, works on building the most user-friendly search algorithm. Hence, a well-made SEO course from Google would essentially be a glimpse into the inner workings of its primary service.

More to Google than what meets the eye

In and of itself, Google provides users with the ability to stand out from the rest. Among the different facets of Google, it is essential to focus on Google Partner Badge and Google Digital Garage.

Google Partner Batch

The Google Partner Badge is essential for digital marketing agencies and individual SEO experts. The badge is a mark of accomplishment for being up to date with Google Ads certification. Those with the badge also become a part of the directory, making them discoverable by companies and advertisers.

Google Digital Garage

The badge, the certification courses, and training all come at a cost in some way, shape, or form. For example, even though Moz provides users with a free learning guide, its certification costs more than $500.

Additionally, SemRush and HubSpot Academy provide users with state-of-the-art certification courses. However, access to certification and career development isn’t viable for many.

But the Google Digital Garage, a non-profit program from Google, looks to add this missing value. The non-profit is particularly valuable for small businesses, entrepreneurs, and individuals from underprivileged backgrounds.

Moreover, the credentials of the search engine giant are higher than the SaaS companies. Thus, Google certification as a whole is a far more valuable proposition. This value of Google certification is highlighted by the fact that 82% of Google certificate holders have accounted for positive career results within 6 months.

Digital Marketing Certificate Accreditation by IAB Europe and The Open University


In addition, the certificates are accredited by premier organizations and universities. For example, the digital marketing certificate from Google is accredited by The Open University and the Interactive Advertising Bureau Europe.

The bottom line

There are different paths to reaching SEO expertise. You can look to take a step-by-step approach to learn SEO by starting with the basics. If so, utilizing the beginner’s guide from Moz might make the most sense.

Additionally, you could look to gain certifications from SemRush and HubSpot academies and run minor projects on the side. Such an approach will enable you to get the credentials and help build your portfolio.

You can also explore a mentorship under a much more experienced SEO expert or tap into the Google learning network to gain the most out of Google certifications.

But regardless of what you pick, remember that SEO is a long-term proposition and requires both constant learning and application. The guide here acts as a holistic take on how to become Google SEO certified. The approach is up to you, but the benefits of SEO are as clear as day.

You should now be able to chalk your path on how to become Google SEO certified. It is now time to explore answers to how much you can make with SEO.