{"id":6220,"date":"2022-06-30T06:56:16","date_gmt":"2022-06-30T06:56:16","guid":{"rendered":"https:\/\/www.joshuageorge.co.uk\/?p=6220"},"modified":"2022-06-30T06:56:16","modified_gmt":"2022-06-30T06:56:16","slug":"what-are-doorway-pages-in-seo","status":"publish","type":"post","link":"https:\/\/www.joshuageorge.co.uk\/what-are-doorway-pages-in-seo\/","title":{"rendered":"What Are Doorway Pages In SEO? | Understanding With Examples"},"content":{"rendered":"

Are you seeking answers to the question, “what are doorway pages in SEO<\/strong>“? Or are you looking at using a doorway page as a way to boost SEO? Or perhaps wondering if you should be using doorway pages to improve your ranking?<\/p>\n

The short answer to that question is “don’t”. Doorway pages were relevant during the early 2010s but were only beneficial to the website and not to the users.<\/p>\n

Before 2015, it was commonplace to find doorway pages since it was a go-to way of boosting website ranking. However, they grow unpopular today with the coming of changes to how search engines function.<\/p>\n

To understand the in-depth nuances behind these pages, read on ahead.<\/p>\n

What are Doorway pages in SEO?<\/h2>\n

Doorway pages are web pages that try to create a high-ranking page by only ranking for similar keywords and specific keywords. They are of little value to users since it is the same content from multiple doorway pages.<\/p>\n

To elaborate, multiple sites or multiple pages pop up in user search results. The pages direct users to essentially the same destination from different locations. Such an SEO practice of creating multiple domain names to support the same content is collectively known as doorway pages.<\/p>\n

Thus, the practice of a doorway page is to give the impression that the website forms a part of the highly relevant results. The inference of this impression is that the website is worth a high ranking.<\/p>\n

\"Doorway<\/p>\n

Source<\/a><\/p>\n

However, this form of ranking adjustment, where similar pages attest to the same content, is unfavorable for users. Additionally, these pages, at times, redirect users to substantially similar pages that contain keyword variations and keyword phrases that are of little value.<\/p>\n

Is a Doorway page the same as a Location Page?<\/h2>\n

There is a core difference between the two types of web pages. The difference, however, is similar to taking a knife to a gunfight.<\/p>\n

Understanding Location\/Landing pages<\/h3>\n

The web pages that a user lands on before entering the website are known as landing pages. Users can reach these pages via several marketing funnels that include paid search terms, social media ads, organic traffic from social media, and organic search.<\/p>\n

Additionally, these pages adhere to Google’s guidelines and thus to other search engines and their instructions.<\/p>\n

Moreover, location is a good way to develop multiple landing pages. For example, the search query for renting a cycle in Brighton will have similar results to a search query for renting a bike in Leeds.<\/p>\n

Thus, creating pages with location specificity improves clarity. The content on these landing pages is actual usable content, which will funnel users into the main website. So, functioning in multiple locations leads to the need to have multiple landing pages.<\/p>\n

So, in short, funneling visitors from call-to-action product pages with the actual content of specific regions has a unique value.<\/p>\n

\"Simple<\/p>\n

Source<\/a><\/p>\n

Pro tip:\u00a0<\/strong>Craft landing pages with a simple call-to-action with up-to-date information and minimal links to avoid getting a Google penalty.<\/p>\n

Landing pages Vs. Doorway pages<\/h3>\n

In contrast, a doorway page is nothing more than an attempt to create multiple pages with specific keyword phrases. Users gain nothing new from the different pages since they are similar to the actual website.<\/p>\n

The difference between Landing Page and Doorway Page thus can be outlined as:<\/p>\n