{"id":6109,"date":"2022-05-25T20:29:11","date_gmt":"2022-05-25T20:29:11","guid":{"rendered":"https:\/\/www.joshuageorge.co.uk\/?p=6109"},"modified":"2022-05-25T20:29:11","modified_gmt":"2022-05-25T20:29:11","slug":"how-to-improve-seo-with-social-media","status":"publish","type":"post","link":"https:\/\/www.joshuageorge.co.uk\/how-to-improve-seo-with-social-media\/","title":{"rendered":"How to Improve SEO with Social Media? | The Only Trend You Need to Leverage"},"content":{"rendered":"

Search engine optimization<\/a> isn’t just about keywords and fluid website designs. Unless it pulls in more web traffic and conversions, there’s no point in having an online presence.<\/p>\n

That is where digital marketing comes in. Needless to say, most businesses are well aware of this concept. However, social media marketing is an often underutilized SEO strategy for solid search rankings.<\/p>\n

If nudged the right way, Instagram, Twitter, and Facebook users all across can peddle you to the top of Google search results. For this, you need to figure out how to improve SEO with social media<\/strong> presence of your website and use these social platforms to your advantage.<\/p>\n

Before we let you in on some simple tips on social media marketing, let’s refresh some basics.<\/p>\n

What is Social Media SEO?<\/h2>\n

Social media is everywhere, and businesses have understood the wide reach of social channels. Leveraging social media platforms for improved search traffic is the crux of social media SEO.<\/p>\n

Granted that learning how to improve SEO with social media<\/strong> won’t fetch you overnight results. But your SEO efforts mixed with social media marketing strategy are immensely fruitful in brand building.<\/p>\n

Now don’t get the both mixed up – social media and search engine optimization are two separate pathways.<\/p>\n

It’s indeed true that social media marketing doesn’t technically affect search rankings.<\/p>\n

The social media posts and links may get you some limelight online. However, search engine algorithms don’t consider such social media efforts as a ranking factor.<\/p>\n

But the differences don’t run deep when it comes to targeted digital marketing efforts.<\/p>\n

Here’s the thing – although Google and other search engines don’t include social media directly for ranking the SERPs, it can give you a significant push.<\/p>\n

There’s some indirect relationship<\/a> between a website’s search ranking and its social signals.<\/p>\n

That brings us to our next question.<\/p>\n

How Does Social Media Affect Google Rankings?<\/h2>\n

Even though social media isn’t a ranking factor, Google crawls and indexes such pages. It treats your social profile as any other HTML page: nothing special about it.<\/p>\n

But do you think strong social media signals bump up your search engine results? If your social media post has jaw-dropping views and likes, will Google see it in a different light?<\/p>\n

Sadly, it won’t.<\/p>\n

Search engines don’t pay special attention to social signals while ranking a web page. If they did, it wouldn’t take a mighty force to trick the algorithm and influence page positions.<\/p>\n

Another reason is the frequency of social media shares. They are round the clock, and search engines (yes, even the omnipotent Google) may take a while to catch up to crawl and track such events.<\/p>\n

But the only thing that matters here is that we know most businesses prefer embedding social media<\/a> marketing in their overall SEO strategy.<\/p>\n

And it seems to work, albeit indirectly, to influence their presence across search engines.<\/p>\n

\"Social<\/p>\n

Source<\/a><\/p>\n

If there’s little conclusive evidence that social media impacts SEO, why bother chalking out a social media optimization strategy? Let’s find out.<\/p>\n

Why Amp Up Your Social Media Strategy?<\/h2>\n

It’s safe to say that social media plays a huge role in brand perception<\/a> and engagement today. But how do social media pages bring in organic traffic? Well, there are quite a few of them.<\/p>\n

1. Help Google Index Your Social Media for Search Rankings<\/strong><\/h3>\n

After all’s said and done, Google will naturally rank pages that perform well in a relevant keyword category.<\/p>\n

If your social media accounts are regularly churning out high-quality content to the target audience, it can make a huge difference to your content marketing campaign.<\/p>\n

Such social media marketing efforts are a search engine favorite for indexing.<\/p>\n

Google Analytics also makes it easier to track and observe social media intelligence. You can set up a social media performance reporting goal and review the stats.<\/p>\n

\"Google<\/p>\n

Source<\/a><\/p>\n

As we cover both the yin and yang of it, social media posts don’t guarantee Google to crown you the highest SERP. The content needs to resonate with search queries.<\/p>\n

To elaborate, users are more likely to find social media sites and pages of specific celebrities and brands by feeding in their names.<\/p>\n

Also, suppose your blog posts are doing well on social platforms and receiving website hits. In that case, the blog will eventually show up for relevant queries as the crawlers identify its social factor.<\/p>\n

2. Brownie Points on Brand Authority for More Traffic<\/strong><\/h3>\n

SEO social media marketing lets you score high in terms of Google’s E.A.T. concept<\/a> – it stands for Expertise, Authoritativeness, and Trustworthiness <\/em>and is important to gauge how to improve SEO with social media <\/strong>channels.<\/p>\n

Google considers and evaluates the trio for all websites to rank them accordingly. Your expertise in the said area shows in the kind and quality of content produced. Users and Google trust your website only when it is legit and transparent with content and related details.<\/p>\n

\"Google<\/p>\n

Source<\/a><\/p>\n

The third concept is authority, and like its counterpart trustworthiness, it’s relative to context. Authority is about the weight of your brand in the market. If your website is among the go-to sources for a topic, you’ve carved an authority in the area.<\/p>\n

For search engines, a website with high domain value has the potential to feature higher up in search results.<\/p>\n

3. Increases Your Chances of Link Building<\/strong><\/h3>\n

Link building from social media should be a part of your content strategy. Influencer marketing can help you earn quality backlinks from authoritative websites.<\/p>\n

Influencers are highly active on such platforms, and you can’t ignore social media for this goldmine of possibilities. Some link building strategies you can use for links are:<\/p>\n