{"id":3944,"date":"2021-11-17T17:58:04","date_gmt":"2021-11-17T17:58:04","guid":{"rendered":"https:\/\/www.joshuageorge.co.uk\/?p=3944"},"modified":"2022-05-19T19:35:33","modified_gmt":"2022-05-19T19:35:33","slug":"are-seo-tools-worth-it","status":"publish","type":"post","link":"https:\/\/www.joshuageorge.co.uk\/are-seo-tools-worth-it\/","title":{"rendered":"Are SEO Tools Worth It? | The Best Free &#038; Paid Tools For You"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3944\" class=\"elementor elementor-3944\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28499a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28499a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f40e9c\" data-id=\"4f40e9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b11829 elementor-widget elementor-widget-text-editor\" data-id=\"2b11829\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The world of SEO is an ever-growing market and more tools are coming out to help you improve your website&#8217;s rankings.<\/p><p><strong>SEO tools are designed to help website owners understand their online market<\/strong> and pull in metrics on things like site authority, backlink status and top-performing pages.<\/p><p>I often get asked whether SEO tools are actually worth it in the long run and how useful they actually are.<\/p><p>In this article, we are going to learn <strong>what SEO tools actually are<\/strong> and <strong>whether they are worth the investment<\/strong>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-644f78f elementor-widget elementor-widget-text-editor\" data-id=\"644f78f\" data-element_type=\"widget\" id=\"what-are-seo-tools\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>What Are SEO Tools?<\/h2><ol><li><a href=\"#what-are-seo-tools\"><u>What are SEO tools?<\/u><\/a><\/li><li><a href=\"#pros-of-seo-tools\"><u>What are the pros of SEO tools?<\/u><\/a><ol><li><span style=\"text-decoration: underline;\"><a href=\"#discover-useful-competitor-insights\">Discover useful competitor insights<\/a><\/span><\/li><li><span style=\"text-decoration: underline;\"><a href=\"#save-time-on-research\">Save time on research and reporting<\/a><\/span><\/li><li><a href=\"#opportunities-to-increase-traffic\"><span style=\"text-decoration: underline;\">Find opportunities to increase traffic<\/span><\/a><\/li><li><span style=\"text-decoration: underline;\"><a href=\"#emulate-successful-competitor-strategies\">Emulate successful competitor strategies<\/a><\/span><\/li><li><a href=\"#monitor-progress-and-changes\"><span style=\"text-decoration: underline;\">Monitor progress and make informed changes<\/span><\/a><\/li><li><span style=\"text-decoration: underline;\"><a href=\"#uncover-problems-with-your-website\">Uncover problems with your website<\/a><\/span><\/li><\/ol><\/li><li><a href=\"#what-are-the-cons-of-seo-tools\"><u>What are the cons of SEO tools?<\/u><\/a><ol><li><span style=\"text-decoration: underline;\"><a href=\"#certain-seo-tools-can-be-expensive\">Certain SEO tools can be expensive<\/a><\/span><\/li><li><span style=\"text-decoration: underline;\"><a href=\"#there-can-be-a-lot-of-data-to-digest\">There can be a lot of data to digest<\/a><\/span><\/li><li><span style=\"text-decoration: underline;\"><a href=\"#some-data-can-be-misleading\">Some of the data can be misleading<\/a><\/span><\/li><\/ol><\/li><li><a href=\"#why-seo-tools-can-be-expensive\"><u>Why are some SEO tools so expensive?<\/u><\/a><\/li><li><a href=\"#what-are-the-best-paid-seo-tools\"><u>What are the best-paid SEO tools?<\/u><\/a><ol><li><span style=\"text-decoration: underline;\"><a href=\"#screaming-frog\">Screaming Frog<\/a><\/span><\/li><li><span style=\"text-decoration: underline;\"><a href=\"#ahrefs\">Ahrefs<\/a><\/span><\/li><li><span style=\"text-decoration: underline;\"><a href=\"#semrush\">Semrush<\/a><\/span><\/li><li><span style=\"text-decoration: underline;\"><a href=\"#keyword\">keyword.com<\/a><\/span><\/li><li><span style=\"text-decoration: underline;\"><a href=\"#surfer-seo\">Surfer SEO<\/a><\/span><\/li><\/ol><\/li><li><a href=\"#what-are-the-best-free-seo-tools\"><u>What are the best free SEO tools?<\/u><\/a><ol><li><span style=\"text-decoration: underline;\"><a href=\"#google-search-console\">Google Search Console<\/a><\/span><\/li><li><span style=\"text-decoration: underline;\"><a href=\"#google-analytics\">Google Analytics<\/a><\/span><\/li><li><span style=\"text-decoration: underline;\"><a href=\"#google-adwords\">Google Adwords<\/a><\/span><\/li><li><span style=\"text-decoration: underline;\"><a href=\"#google-data-studio\">Google Data Studio<\/a><\/span><\/li><li><span style=\"text-decoration: underline;\"><a href=\"#seo-meta-one-click\">SEO Meta in 1 Click<\/a><\/span><\/li><\/ol><\/li><li><a href=\"#are-seo-tools-worth-the-investment\"><u>Are SEO tools worth the investment?<\/u><\/a><\/li><\/ol><p>SEO tools provide data about your site&#8217;s health, ranking potentials in search engines like Google or Bing as well as areas of opportunity for improvement.<\/p><p>They are there to give you the data and alerts that will help your business reach its full potential on search engines.<\/p><p>Different tools have different functionalities and each provides unique insights on different things relating to your website&#8217;s performance.<\/p><p><strong>Some of the most popular SEO tools include:<\/strong><\/p><ul><li>Ahrefs<\/li><li>Semrush<\/li><li>Google Search Console<\/li><li>Google Analytics<\/li><li>Moz<\/li><li>Screaming Frog<\/li><li>Google Data Studio<\/li><li>Google Adwords<\/li><li>Google Trends<\/li><\/ul><p>This is not to mention all of the other SEO tools available. There are thousands of tools and plugins out there that can help your online presence.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7724061 elementor-widget elementor-widget-text-editor\" data-id=\"7724061\" data-element_type=\"widget\" id=\"pros-of-seo-tools\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>What are the pros of SEO tools?<\/h2><p>SEO tools are a vital component of any websites online success. Whilst each has its own unique features, generally, there are a lot of positives when it comes to what they can do for you &#8211; <strong>Some of which include:<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2005f11 elementor-widget elementor-widget-text-editor\" data-id=\"2005f11\" data-element_type=\"widget\" id=\"discover-useful-competitor-insights\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>Discover useful competitor insights<\/h3><p>There are a handful of free and paid tools out there that enable you to spy on your competitors and see what strategies are going well and not so well for them.<\/p><p>They allow you to look at things like backlinks, organic rankings and the pages that are performing best for them. This type of insight is invaluable as it enables you to make informed decisions and you can see what is truly working and what isn&#8217;t.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e67f05 elementor-widget elementor-widget-image\" data-id=\"8e67f05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"950\" height=\"562\" src=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Google-Search-Console.jpg\" class=\"attachment-full size-full\" alt=\"Google Search Console\" loading=\"lazy\" srcset=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Google-Search-Console.jpg 950w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Google-Search-Console-500x296.jpg 500w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Google-Search-Console-768x454.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a94a804 elementor-widget elementor-widget-image\" data-id=\"a94a804\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"950\" height=\"562\" src=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Google-Search-Console.jpg\" class=\"attachment-full size-full\" alt=\"Google Search Console\" loading=\"lazy\" srcset=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Google-Search-Console.jpg 950w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Google-Search-Console-500x296.jpg 500w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Google-Search-Console-768x454.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-217a10e elementor-widget elementor-widget-text-editor\" data-id=\"217a10e\" data-element_type=\"widget\" id=\"save-time-on-research\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>Save time on research and reporting<\/h3><p>SEO tools are great for saving time when it comes to uncovering your market and finding the things that are going well and not so well.<\/p><p>They are also great for reporting and there are tools like Google Data Studio which can connect to your Google properties and visualise how well your website is performing.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac9a0ee elementor-widget elementor-widget-image\" data-id=\"ac9a0ee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"950\" height=\"562\" src=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/ahrefs-keyword-research.jpg\" class=\"attachment-full size-full\" alt=\"ahrefs keyword research\" loading=\"lazy\" srcset=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/ahrefs-keyword-research.jpg 950w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/ahrefs-keyword-research-500x296.jpg 500w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/ahrefs-keyword-research-768x454.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5de5c0 elementor-widget elementor-widget-text-editor\" data-id=\"f5de5c0\" data-element_type=\"widget\" id=\"opportunities-to-increase-traffic\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>Find opportunities to increase traffic<\/h3><p>If you are looking for new traffic opportunities, SEO keyword research tools are a great way to uncover new ideas for pages.<\/p><p>Not only can you use competitor data for this but you can also use tools like Google Search Console and Adwords to find what potential visitors to your website are looking for. You can use tools like Ahrefs and Semrush to find out how difficult a particular keyword is to rank for.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ffcbfa elementor-widget elementor-widget-text-editor\" data-id=\"4ffcbfa\" data-element_type=\"widget\" id=\"emulate-successful-competitor-strategies\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>Emulate successful competitor strategies<\/h3><p>You can use SEO tools to find competitors within your niche that are performing well and doing their SEO right.<\/p><p>They uncover useful data like traffic increases and best-performing pages which then allow you to analyse and implement certain strategies on your own website.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-504f80d elementor-widget elementor-widget-image\" data-id=\"504f80d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"950\" height=\"562\" src=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Semrush-competitor-analysis.jpg\" class=\"attachment-full size-full\" alt=\"Semrush competitor analysis\" loading=\"lazy\" srcset=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Semrush-competitor-analysis.jpg 950w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Semrush-competitor-analysis-500x296.jpg 500w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Semrush-competitor-analysis-768x454.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-058f009 elementor-widget elementor-widget-text-editor\" data-id=\"058f009\" data-element_type=\"widget\" id=\"monitor-progress-and-changes\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>Monitor progress and make informed changes<\/h3><p>SEO tools like Search Console are a great way to monitor changes to your website and the impact of any work you do to improve elements on your website.<\/p><p>Keyword.io is a great tool that shows live ranking data and uncovers any micro improvements to certain keywords within your website.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9561161 elementor-widget elementor-widget-text-editor\" data-id=\"9561161\" data-element_type=\"widget\" id=\"uncover-problems-with-your-website\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>Uncover problems with your website<\/h3><p>You can run audits using tools like Screaming Frog to find potential issues with your website.<\/p><p>Whether that be page errors, duplicate content or loading time issues, certain SEO tools are great to find these kinds of issues.<\/p><p>They allow you to deal with them before they become an issue to your website.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2939f0 elementor-widget elementor-widget-image\" data-id=\"e2939f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"950\" height=\"562\" src=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Ahrefs-site-audit.jpg\" class=\"attachment-full size-full\" alt=\"Ahrefs site audit\" loading=\"lazy\" srcset=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Ahrefs-site-audit.jpg 950w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Ahrefs-site-audit-500x296.jpg 500w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Ahrefs-site-audit-768x454.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20c7295 elementor-widget elementor-widget-text-editor\" data-id=\"20c7295\" data-element_type=\"widget\" id=\"what-are-the-cons-of-seo-tools\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2><b>What are the cons of SEO tools?<\/b><\/h2><p>As much as there are a lot of positives with certain SEO tools out there, you also need to be aware of the downsides. Some of which include:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca845ed elementor-widget elementor-widget-text-editor\" data-id=\"ca845ed\" data-element_type=\"widget\" id=\"certain-seo-tools-can-be-expensive\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>Certain SEO tools can be expensive<\/h3><p>Some SEO tools can be expensive for smaller sized businesses and can often be more costly than they are worth.<\/p><p>There are free tools provided by Google that can provide insights without the need for paid tools but do not provide all of the useful competitor data that certain paid tools provide.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7476e2a elementor-widget elementor-widget-text-editor\" data-id=\"7476e2a\" data-element_type=\"widget\" id=\"there-can-be-a-lot-of-data-to-digest\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>There can be a lot of data to digest<\/h3><p>Whilst SEO tools are great for the data they produce, they can also be quite overwhelming in terms of interpreting and implementing on your own site.<\/p><p>You need to have a fairly good understanding of SEO and how to implement the data to really understand it.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b980ba elementor-widget elementor-widget-text-editor\" data-id=\"8b980ba\" data-element_type=\"widget\" id=\"some-data-can-be-misleading\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>Some of the data can be misleading<\/h3><p>The data produced in certain SEO tools can also be misleading and sometimes you need to dig a bit deeper in order to truly understand and action the advice.<\/p><p>It is all well and good carrying out research but not having a good user experience on your website as well as a number of other ranking factors can make this data worthless.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df88b91 elementor-widget elementor-widget-text-editor\" data-id=\"df88b91\" data-element_type=\"widget\" id=\"why-seo-tools-can-be-expensive\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>Why are certain SEO tools so expensive?<\/h2><p>Seo tools like Ahrefs and Semrush are expensive because they make their own algorithms that can identify links, content and scrape websites.<\/p><p>They are extremely useful and particularly for SEO professionals, they need these kinds of tools to carry out effective research on competitors and the general landscape for a particular niche. You should carry out research on what the tools provide.<\/p><p>It is important to weigh up your options before going in and making purchases on SEO tools but they can provide real insights and help drive your SEO strategy in the right direction.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42fb0c0 elementor-widget elementor-widget-text-editor\" data-id=\"42fb0c0\" data-element_type=\"widget\" id=\"what-are-the-best-paid-seo-tools\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>What are the best-paid SEO tools?<\/h2><p>There are a number of paid tools available that can enhance your SEO research efforts. Some of these tools include:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb61db6 elementor-widget elementor-widget-text-editor\" data-id=\"bb61db6\" data-element_type=\"widget\" id=\"screaming-frog\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>Screaming Frog<\/h3><p>Screaming Frog is an SEO tool for detecting common errors in website coding. It can find broken links, duplicate content and issues with your metadata.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5deb8 elementor-widget elementor-widget-image\" data-id=\"9d5deb8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"950\" height=\"562\" src=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Untitled-1.jpg\" class=\"attachment-full size-full\" alt=\"Screaming Frog Dashboard\" loading=\"lazy\" srcset=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Untitled-1.jpg 950w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Untitled-1-500x296.jpg 500w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Untitled-1-768x454.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e4646 elementor-widget elementor-widget-text-editor\" data-id=\"d2e4646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>It\u2019s a good idea to get your site audited regularly and one way of doing this is by using the Screaming Frog SEO Spider. This tool will give you an accurate report on what needs improving so we can make sure all pages are optimized for search engines.<\/p><p>There is a free version of the tool with limited features but it costs roughly $181 for an annual licence in order to use all its features.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c440b elementor-widget elementor-widget-text-editor\" data-id=\"a7c440b\" data-element_type=\"widget\" id=\"ahrefs\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>Ahrefs<\/h3><p>Ahrefs is a paid SEO tool that collates years of data on websites into an easy to digest dashboard.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e70b994 elementor-widget elementor-widget-image\" data-id=\"e70b994\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"950\" height=\"562\" src=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/ahrefs-dashboard.jpg\" class=\"attachment-full size-full\" alt=\"ahrefs dashboard\" loading=\"lazy\" srcset=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/ahrefs-dashboard.jpg 950w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/ahrefs-dashboard-500x296.jpg 500w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/ahrefs-dashboard-768x454.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5332226 elementor-widget elementor-widget-text-editor\" data-id=\"5332226\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>It includes a number of cool features that enable businesses to carry out comprehensive research on things like backlinks, organic rankings and content ideas.<\/p><p>The basic plan starts from $99 per month and goes up depending on the number of users and the data you can access.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92ee0bf elementor-widget elementor-widget-text-editor\" data-id=\"92ee0bf\" data-element_type=\"widget\" id=\"semrush\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>Semrush<\/h3><p>Like Ahrefs, Semrush is a paid all in one SEO tool enabling users to take a comprehensive look at their particular market.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3f8acb elementor-widget elementor-widget-image\" data-id=\"a3f8acb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"950\" height=\"562\" src=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Semrush-dashboard.jpg\" class=\"attachment-full size-full\" alt=\"Semrush dashboard\" loading=\"lazy\" srcset=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Semrush-dashboard.jpg 950w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Semrush-dashboard-500x296.jpg 500w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Semrush-dashboard-768x454.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06c0130 elementor-widget elementor-widget-text-editor\" data-id=\"06c0130\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Both Ahrefs and Semrush are very similar in what they offer, both offering useful data with Semrush boasting a cool social media management tool.<\/p><p>Again, priced very similarly to Ahrefs the tool costs around $99 per month with additional tiers depending on how many features you need to use.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb4fff elementor-widget elementor-widget-text-editor\" data-id=\"bdb4fff\" data-element_type=\"widget\" id=\"keyword\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>keyword.com<\/h3><p>Keyword.com is another great SEO tool that enables users to track live keyword data.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a480eb elementor-widget elementor-widget-image\" data-id=\"9a480eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"950\" height=\"562\" src=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/keyword-dashboard.jpg\" class=\"attachment-full size-full\" alt=\"keyword dashboard\" loading=\"lazy\" srcset=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/keyword-dashboard.jpg 950w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/keyword-dashboard-500x296.jpg 500w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/keyword-dashboard-768x454.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3f072 elementor-widget elementor-widget-text-editor\" data-id=\"1e3f072\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>It enables users to enter the keywords they wish to track and it updates on an almost hourly basis. This is another great paid tool that allows you to keep a close eye on your organic rankings.<\/p><p>Prices start from $29 for the basic offering and prices increase depending on how many keywords you wish to track.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c16ddaa elementor-widget elementor-widget-text-editor\" data-id=\"c16ddaa\" data-element_type=\"widget\" id=\"surfer-seo\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>Surfer SEO<\/h3><p>Surfer SEO is a paid content writing tool that can help enhance your on-page SEO efforts. Surfer allows you to create content that is optimised based on what is ranking for that particular phrase.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f0dfbe elementor-widget elementor-widget-image\" data-id=\"1f0dfbe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"950\" height=\"562\" src=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Surfer-SEO.jpg\" class=\"attachment-full size-full\" alt=\"Surfer SEO\" loading=\"lazy\" srcset=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Surfer-SEO.jpg 950w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Surfer-SEO-500x296.jpg 500w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2021\/11\/Surfer-SEO-768x454.jpg 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf795e7 elementor-widget elementor-widget-text-editor\" data-id=\"bf795e7\" data-element_type=\"widget\" id=\"what-are-the-best-free-seo-tools\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>What are the best free SEO tools?<\/h2><p>If you are looking for free SEO tools, there are a lot out there that can still provide excellent value and insight to your SEO strategy.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7224d8 elementor-widget elementor-widget-text-editor\" data-id=\"a7224d8\" data-element_type=\"widget\" id=\"google-search-console\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>Google Search Console<\/h3><p><span style=\"text-decoration: underline;\"><a href=\"#https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a><\/span> is a tool that will help you monitor your site&#8217;s performance.<\/p><p>You can use it to find errors and resolve any problems with load time, security issues as well as ensure smooth adjustments done for maintenance purposes.<\/p><p>It also identifies how many visitors are landing on your website for particular phrases as well as open up opportunities for new pages.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27cb8fe elementor-widget elementor-widget-text-editor\" data-id=\"27cb8fe\" data-element_type=\"widget\" id=\"google-analytics\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>Google Analytics<\/h3><p><span style=\"text-decoration: underline;\"><a href=\"#https:\/\/analytics.google.com\/analytics\/web\/\">Google Analytics<\/a><\/span> is a free tool offered by Google that gives you insight into your customers. The data collection includes information on how many visitors come to the website, where they&#8217;re coming from, what device they are using and much more.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b1f66f elementor-widget elementor-widget-text-editor\" data-id=\"6b1f66f\" data-element_type=\"widget\" id=\"google-adwords\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>Google Adwords<\/h3><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/\" target=\"_blank\" rel=\"noopener\">Google AdWords<\/a><\/span> is a pay-per-click advertising platform that allows you to display your advertisements on the search engine results page.<\/p><p>Based on keywords, businesses can purchase time for their advertisement at the top of the search results page. This tool is free to set up but you are then required to pay in order to show for a particular query.<\/p><p>This is another great way to find live search data and cater for what exactly your customers are searching for.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbb947d elementor-widget elementor-widget-text-editor\" data-id=\"fbb947d\" data-element_type=\"widget\" id=\"google-data-studio\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>Google Data Studio<\/h3><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/datastudio.google.com\/u\/0\/\" target=\"_blank\" rel=\"noopener\">Data Studio<\/a><\/span> makes it easy for you to turn your data into a dashboard that is fully customizable and shareable with just the click of a button.<\/p><p>Google does not charge anything, so no matter what size company or business, you can use this tool to generate reports and it fully integrates with Google products like Analytics and Adwords.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd6133a elementor-widget elementor-widget-text-editor\" data-id=\"dd6133a\" data-element_type=\"widget\" id=\"seo-meta-one-click\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3>SEO Meta in 1 Click<\/h3><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/seo-meta-in-1-click\/bjogjfinolnhfhkbipphpdlldadpnmhc?hl=en\" target=\"_blank\" rel=\"noopener\">SEO meta in 1 click<\/a><\/span> is a tool that displays all meta tags and data clearly. You can download this plugin for free and it will provide you with things like meta data, titles and word count on web pages.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b6d9fe elementor-widget elementor-widget-text-editor\" data-id=\"2b6d9fe\" data-element_type=\"widget\" id=\"are-seo-tools-worth-the-investment\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>Are SEO tools worth the investment?<\/h2><p>Are paid SEO tools worth it? Depending on the scale of your SEO activity and what insights you are after, you should always consider paid tools but only if they are affordable and a necessity for your research.<\/p><p>There are many SEO tools out there that do similar jobs to one another so research and recommendations are vitally important when you are looking for an SEO tool to use for your business.<\/p><p>There are free tools and paid tools that will enhance your competitor and your own website research. SEO tools are definitely worth the investment if used in the right way and a combination of the tools mentioned in this article will certainly help you on your way.<\/p><p>If you have any questions regarding SEO tools, do not hesitate to <a href=\"https:\/\/www.joshuageorge.co.uk\/contact\/\">get in touch<\/a>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The world of SEO is an ever-growing market and more tools are coming out to help you improve your website&#8217;s rankings. SEO tools are designed to help website owners understand their online market and pull in metrics on things like site authority, backlink status and top-performing pages. I often get asked whether SEO tools are &hellip; <a href=\"https:\/\/www.joshuageorge.co.uk\/are-seo-tools-worth-it\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Are SEO Tools Worth It? | The Best Free &#038; Paid Tools For You<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":4355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[82,90,91],"tags":[],"_links":{"self":[{"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/posts\/3944"}],"collection":[{"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/comments?post=3944"}],"version-history":[{"count":34,"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/posts\/3944\/revisions"}],"predecessor-version":[{"id":4207,"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/posts\/3944\/revisions\/4207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/media\/4355"}],"wp:attachment":[{"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/media?parent=3944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/categories?post=3944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/tags?post=3944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}