{"id":3053,"date":"2020-12-29T09:39:37","date_gmt":"2020-12-29T09:39:37","guid":{"rendered":"https:\/\/www.joshuageorge.co.uk\/?p=3053"},"modified":"2022-05-19T19:34:47","modified_gmt":"2022-05-19T19:34:47","slug":"how-to-write-blog-content","status":"publish","type":"post","link":"https:\/\/www.joshuageorge.co.uk\/how-to-write-blog-content\/","title":{"rendered":"How to Write Blog Content that Ranks on Search Engines"},"content":{"rendered":"\t\t
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As a content creator, you want to balance what search engines like Google and your target audience want.<\/span><\/p>

It’s possible to have a blog post ranking on Google that none of your readers find neither interesting nor useful. At the same time, you can provide as much value to your audience with your content, but nobody will be able to find it because it’s not ranking on Google for its search queries.<\/span><\/p>

Therefore, by walking the fine line between search engines and your audience, you can attract more website visitors and compel them enough to perform your desired action.<\/span><\/p>

In this post, you will learn how to write a great blog post that observes the best search engine optimization (SEO) practices and keeps your readers interested until the end.\u00a0\u00a0<\/span><\/p>

Conduct Keyword Research<\/span><\/h2>

The kind of keyword or search query you will optimize for your content separates a good blog post from a great one.<\/span><\/p>

Keyword research is a critical part of your SEO content creation if you want your blog posts to appear on top of search engine results pages (SERPs). More importantly, you want to rank for search queries that many people search for in your niche.<\/span><\/p>

For starters, type in your topic on <\/span>Google Keyword Planner<\/span><\/a>. It will suggest related keywords that could be used as blog post ideas. Here, you will see the search volume range or number of searches that the query receives in a month.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ideally, you want to optimize for keywords with the most searches. But it’s not that simple \u2014you also have to consider the difficulty of ranking on top of SERPs for your focus keyword.<\/span><\/p>

In this case, you want to use premium keyword research tools like <\/span>Ahrefs<\/span><\/a> to find each search query’s keyword difficulty (KD). It collects data from search results and analyzes the ranking factors of each page.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The lower the KD score, the fewer the pages that are optimized for the keyword. As a result, it’s easier for your blog post to rank for this query.\u00a0\u00a0<\/span><\/p>

Brainstorm for a Click-Worthy Headline<\/span><\/h2>

Even if your page appears on top of SERPs, there is no guarantee people will click on your page to visit it. You have to give users a reason why they should click on your page instead of the others.<\/span><\/p>

One thing that will help your blog post rise from the pack is by writing a great headline. What and how you will be writing headlines on your blog posts will decide whether users will click on your page or not.<\/span><\/p>

For starters, use power words as much as possible.\u00a0 These are persuasive and descriptive words that trigger a specific emotion in people. By<\/span> using the correct power words<\/span><\/a> in your blog post title, you appeal to their minds and hearts at the same time, compelling them to click on your page on Google search.<\/span><\/p>

Another factor you must consider in your headline is the benefit.<\/span><\/p>

Again, we go back to why users should click on your post\u2014what will they learn after reading your whole post? By answering that question on your headline, you already have users eating by the palm of your hand!<\/span><\/p>

At the same time, you don’t want to deliver on the promise of your headline. If your page title says “10 Effective Ways to Lose Weight Without Exercising,” your post should contain ten tips that are guaranteed to work. Anything less than that would disappoint the readers.<\/span><\/p>

Finally, you want to include your keyword in your titles: the SEO title (the one that appears on SERPs) and the H1 title (which shows on the page).<\/span><\/p>

These are critical on-page SEO factors that search engines look into when deciding which pages to rank for which keyword.<\/span><\/p>

Write a Killer Introduction<\/span><\/h2>

Upon clicking on your page, you must sustain their interest in your page by crafting a compelling introduction.<\/span><\/p>

You must inject personality and flavor in your intros instead of blandly presenting your post to readers to go straight to the article.<\/span><\/p>

There are two frameworks you can use when brainstorming for blog post introductions. The first is the PAS framework, a copywriting technique that stands for:<\/span><\/p>