{"id":3040,"date":"2020-12-29T09:39:20","date_gmt":"2020-12-29T09:39:20","guid":{"rendered":"https:\/\/www.joshuageorge.co.uk\/?p=3040"},"modified":"2022-05-19T19:34:40","modified_gmt":"2022-05-19T19:34:40","slug":"how-to-do-link-building-for-a-website","status":"publish","type":"post","link":"https:\/\/www.joshuageorge.co.uk\/how-to-do-link-building-for-a-website\/","title":{"rendered":"How to Do Link Building for a Website: 5 Proven Tactics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3040\" class=\"elementor elementor-3040\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d77e847 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d77e847\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-103f585\" data-id=\"103f585\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e103244 elementor-widget elementor-widget-text-editor\" data-id=\"e103244\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Link building remains arguably the most vital ranking signal in search engine optimization (SEO). The more high-quality links you build to your website, the higher your site rankings on search engines will be.<\/span><\/p><p><span style=\"font-weight: 400;\">However, the challenge now is getting these sites to link back to you, which is easier said than done. Unlike on-page SEO, you have little to no control over how your link building campaign goes. In fact, the risk of not getting a link from valuable sites despite all your efforts.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Therefore, you need to approach your link building efforts carefully. Getting any type of backlink you can get online hoping that they\u2019ll help improve your search engine rankings simply won\u2019t work. Nowadays,\u00a0 you must develop well-coordinated link building strategies to get the best backlinks possible.<\/span><\/p><p><span style=\"font-weight: 400;\">This post shares with you some of the trusted and time-tested tactics you can implement to build links pointing to your site.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Create Linkbait Content<\/span><\/h2><p><span style=\"font-weight: 400;\">The best link-building strategies naturally attract links, and linkbait content is one of them.<\/span><\/p><p><span style=\"font-weight: 400;\">Explaining link-worthy content is difficult because the factors change depending on your niche. However, below are the qualities that most linkbait content share:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It offers actual value and utility to its intended audience.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Readers feel your desired emotion from your piece.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is visual and easy to understand.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is topical, newsworthy, and relevant.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">A perfect example of classic linkbait content is <\/span><a href=\"https:\/\/moz.com\/beginners-guide-to-seo\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Moz\u2019s Beginner\u2019s Guide to SEO<\/span><\/a><span style=\"font-weight: 400;\">. It is one of the first resource guides in the early 2010s that comprehensively explained SEO to the public. And during a time where valuable information about this practice was not available, this guide garnered lots of attention and backlinks in the process.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0931ddc elementor-widget elementor-widget-image\" data-id=\"0931ddc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/Image%20Source\" target=\"_blank\">\n\t\t\t\t\t\t\t<img width=\"604\" height=\"346\" src=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/Moz-beginners-guide-to-SEO-1300x744.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/Moz-beginners-guide-to-SEO-1300x744.png 1300w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/Moz-beginners-guide-to-SEO-500x286.png 500w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/Moz-beginners-guide-to-SEO-768x439.png 768w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/Moz-beginners-guide-to-SEO-1536x879.png 1536w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/Moz-beginners-guide-to-SEO-2048x1172.png 2048w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f37e9cc elementor-widget elementor-widget-text-editor\" data-id=\"f37e9cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/moz.com\/beginners-guide-to-seo\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">As mentioned, creating valuable content that the market desperately needs won\u2019t necessarily generate tons of backlinks. There sadly isn\u2019t an exact science behind linkbait content. But at the very least, you should strive to create content by following the qualities above shared by this type of content.<\/span><\/p><h2><span style=\"font-weight: 400;\">HARO Link Building<\/span><\/h2><p><a href=\"https:\/\/www.helpareporter.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Help a Reporter Out<\/span><\/a><span style=\"font-weight: 400;\"> (HARO) is an online platform that connects journalists to subject matter experts (SMEs) for quotes and soundbites to include in the pieces they\u2019re currently writing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Upon signing up as an SME, you will receive regular emails containing queries from writers for popular media outlets such as Reuters, Mashable, The New York Times, and others. If you answer questions and choose to be published on the articles, you can get editorial links from these sites.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dc35fd elementor-widget elementor-widget-image\" data-id=\"9dc35fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"604\" height=\"347\" src=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/HARO-1300x746.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/HARO-1300x746.png 1300w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/HARO-500x287.png 500w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/HARO-768x441.png 768w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/HARO-1536x881.png 1536w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/HARO-2048x1175.png 2048w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edcbdc9 elementor-widget elementor-widget-text-editor\" data-id=\"edcbdc9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/www.helpareporter.com\/sources\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">HARO\u2019s straightforward process has made it one of the best sources for building links to your site.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, getting chosen to be published on these sites is a different story. Since journalists are getting many answers to their questions, you\u2019ll have to compete with other SMEs to provide them with the best answer.<\/span><\/p><p><span style=\"font-weight: 400;\">The best thing you can do is position your answer to be the best of the bunch. A way to do this is by sending over your answer minutes after you receive their request from the email. Providing a sufficient answer faster than anyone else allows you to make a lasting impression on journalists.<\/span><\/p><p><span style=\"font-weight: 400;\">Also, make sure your answers are not more than 200 words. You want to make sure that journalists can quote and include them in their pieces without issues.<\/span><\/p><h2><span style=\"font-weight: 400;\">Blogger Outreach<\/span><\/h2><p><span style=\"font-weight: 400;\">Blogger outreach refers to the process of emailing bloggers and asking them to link to your site. The goal here is to get bloggers to link to your site without buying links or exchanging links with your goods and services. These link schemes violate Google Webmaster Guidelines.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3137a08 elementor-widget elementor-widget-image\" data-id=\"3137a08\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"604\" height=\"388\" src=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/Link-schemes-1-1300x835.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/Link-schemes-1-1300x835.png 1300w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/Link-schemes-1-500x321.png 500w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/Link-schemes-1-768x493.png 768w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/Link-schemes-1-1536x986.png 1536w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/Link-schemes-1.png 1856w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c70630 elementor-widget elementor-widget-text-editor\" data-id=\"5c70630\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">In this case, the best way to approach this method is by taking a page from the Skyscraper Technique by Brian Dean.<\/span><\/p><p><span style=\"font-weight: 400;\">First, find content by other websites in your niche with the most sites linking to it. Ahrefs has a feature that lets you see what these web pages are at a click of a button.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c75de2 elementor-widget elementor-widget-image\" data-id=\"7c75de2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"604\" height=\"490\" src=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/aherfs-best-incoming-links.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/aherfs-best-incoming-links.png 1221w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/aherfs-best-incoming-links-500x405.png 500w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/aherfs-best-incoming-links-768x623.png 768w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b391032 elementor-widget elementor-widget-text-editor\" data-id=\"b391032\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Next, replicate the same content on your site but create a much better version of it. Update the information and develop more visuals.<\/span><\/p><p><span style=\"font-weight: 400;\">Then reach out to the sites linked to your competitor\u2019s content and send them your newly minted content. When finding emails, Hunter is one of the more accurate email finder and verifier tools out there. It will extract different emails from the domain of people you can reach out to regarding the backlink. <\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-614ed74 elementor-widget elementor-widget-image\" data-id=\"614ed74\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"512\" height=\"469\" src=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/domain-search.jpeg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/domain-search.jpeg 512w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/domain-search-500x458.jpeg 500w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a3e1dd elementor-widget elementor-widget-text-editor\" data-id=\"3a3e1dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Keep in mind that these are just intelligent guesses, as there\u2019s still a chance that the emails provided here are incorrect.<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, you need to craft an email asking them to link to your page, which is better in every sense of the word, instead of your competitor.<\/span><\/p><p><span style=\"font-weight: 400;\">Make sure to send follow-ups days or weeks after your initial emails, as there\u2019s a good chance they missed out on the first one. At the same time, you don\u2019t want to keep sending them follow-ups; if they didn\u2019t respond to your first few emails, they\u2019re probably not interested in linking to it.<\/span><\/p><p><span style=\"font-weight: 400;\">Because this link building tactic uses cold emailing, there is a low probability that bloggers and site owners will link to your page. Therefore, make sure to send to as many prospects as you can. The more site owners you send your drip campaign to, the more likely at least a few of them will link to your site.<\/span><\/p><h2><span style=\"font-weight: 400;\">Guest Posting<\/span><\/h2><p><span style=\"font-weight: 400;\">In this part, we\u2019re not referring to sites that have a page accepting guest posts. You don\u2019t want to write for these sites because <\/span><a href=\"https:\/\/youtu.be\/apGbYJ_8LSM\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google may manually penalize them<\/span><\/a><span style=\"font-weight: 400;\"> due to having buzzwords like \u201cguest post,\u201d \u201cwrite for us,\u201d and \u201cadvertise.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Instead, you want to reach out to sites that accept guest posts but don\u2019t have a page accepting them. And the only way for you to know is to send them an email about it. Ask them if they\u2019re taking guest posts and prepare a list of topics that you can write for the website.<\/span><\/p><p><span style=\"font-weight: 400;\">When coming up with topics, conduct keyword research first by finding relevant terms that the site isn\u2019t ranking for. Using Ahrefs, you can see this by going to Organic search &gt; Competing domains and clicking on keywords unique to competitors.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e46c214 elementor-widget elementor-widget-image\" data-id=\"e46c214\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"604\" height=\"525\" src=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/competing-domains-1-1300x1130.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/competing-domains-1-1300x1130.png 1300w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/competing-domains-1-500x435.png 500w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/competing-domains-1-768x668.png 768w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/competing-domains-1-1536x1336.png 1536w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/competing-domains-1.png 1994w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47671cb elementor-widget elementor-widget-text-editor\" data-id=\"47671cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">From the article you\u2019ll write, you can include a link to your site within the content on the author bio, depending on the site\u2019s editorial guidelines.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Unlike blogger outreach, guest posting outreach has a higher success rate because it offers something of value to site owners. Instead of just asking people to link to your site, you provide them with a well-written blog post for a keyword that they\u2019re not ranking for yet.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Broken Link Building<\/span><\/h2><p><span style=\"font-weight: 400;\">This link building strategy aims to find broken links of resource pages relevant to your niche and recreate the page of the broken link on your page.<\/span><\/p><p><span style=\"font-weight: 400;\">The easiest way to do this is by searching for \u201c[niche] intitle:resources\u201d\u2014replace [niche] with your own\u2014 on Google. The search results should show you pages that contain links to different pages related to your industry.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8395c1 elementor-widget elementor-widget-image\" data-id=\"a8395c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"512\" height=\"397\" src=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/broken-link-building-part-1.jpeg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/broken-link-building-part-1.jpeg 512w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/broken-link-building-part-1-500x388.jpeg 500w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35ec13f elementor-widget elementor-widget-text-editor\" data-id=\"35ec13f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Next, find broken links using a Chrome extension like Broken Link Checker. After clicking on the icon, it will analyze the page for links that no longer work.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4175deb elementor-widget elementor-widget-image\" data-id=\"4175deb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"512\" height=\"242\" src=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/broken-link-building-part-2.jpeg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/broken-link-building-part-2.jpeg 512w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/broken-link-building-part-2-500x236.jpeg 500w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed707bf elementor-widget elementor-widget-text-editor\" data-id=\"ed707bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">From here, identify these links and paste them into Wayback Machine. You should see different versions of the page when it was still up.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-314910c elementor-widget elementor-widget-image\" data-id=\"314910c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"512\" height=\"243\" src=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/broken-link-building-part-3.jpeg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/broken-link-building-part-3.jpeg 512w, https:\/\/www.joshuageorge.co.uk\/wp-content\/uploads\/2020\/12\/broken-link-building-part-3-500x237.jpeg 500w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab7efd elementor-widget elementor-widget-text-editor\" data-id=\"0ab7efd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Take the latest cached version and recreate it on your site. Then, similar to the blogger outreach approach above, make it better by adding more information and visuals.<\/span><\/p><p><span style=\"font-weight: 400;\">Using this newly published content on your site, you can dangle this to the site owner of the resource page since the original link no longer works. They won\u2019t have any choice but to link to your page instead.<\/span><\/p><h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2><p><span style=\"font-weight: 400;\">Link building for SEO purposes is arguably the most significant obstacle that websites must overcome to rank on top of search engine results.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The main thing you need to keep in mind is that not all links will be equal. Some will help move your site up search rankings than others. This will depend on how many authority sites link to you, where the link is located, what anchor text you used, and others.<\/span><\/p><p><span style=\"font-weight: 400;\">Hopefully, before you worry yourself about these factors, you need to lay the foundation of your website\u2019s great link building strategy. The link building techniques explained above should help you get started on this.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Link building remains arguably the most vital ranking signal in search engine optimization (SEO). The more high-quality links you build to your website, the higher your site rankings on search engines will be. However, the challenge now is getting these sites to link back to you, which is easier said than done. Unlike on-page SEO, &hellip; <a href=\"https:\/\/www.joshuageorge.co.uk\/how-to-do-link-building-for-a-website\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to Do Link Building for a Website: 5 Proven Tactics<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[15,82],"tags":[],"_links":{"self":[{"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/posts\/3040"}],"collection":[{"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/comments?post=3040"}],"version-history":[{"count":8,"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/posts\/3040\/revisions"}],"predecessor-version":[{"id":3706,"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/posts\/3040\/revisions\/3706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/media\/3137"}],"wp:attachment":[{"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/media?parent=3040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/categories?post=3040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joshuageorge.co.uk\/wp-json\/wp\/v2\/tags?post=3040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}