A Shopify store is a great way to showcase your products as well as your blog content.
Shopify stores are often related with transactional keywords and mainly products but how much of an opportunity is there to create blog content in Shopify?
Starting a blog is one of the best ways to increase your online presence and grow the traffic of your website.
In this blog, we will look at Shopify blogs specifically in terms of what opportunities there are and whether they can be good for SEO.
What is a Shopify blog?
- What is a Shopify blog?
- Why is blog content important?
- How to find blog opportunities for Shopify websites?
- Are Shopify sites good for SEO?
- Does a Shopify blog help with SEO?
Any Shopify website comes with a built-in blogging engine that allows website owners to create supporting content for their key product pages.
Blogging is a great way to build your audience and generate more traffic. Whilst Shopify is sometimes more associated with products, you can in fact create blogs within Shopify.
Your online store has a default blog called “News“. You can keep this name or change it to however you see fit.
How to create your first blog in Shopify
To create your first blog in Shopify, follow these steps:
- From your Shopify admin, go to Online Store > Blog Posts.
- Click Create blog post.
- In the Title field, enter a title for your blog post.
- In the Content field, enter content for your blog post.
- In the Organization section, from the Blog dropdown menu, select Create a new blog.
- In the Blog title field, enter a title for the blog.
- Click Save.
Is Shopify good or bad for blogging?
Shopify has a built-in blogging system that makes it a good platform to blog with. Whilst Shopify is more centred around showcasing products, there is a way to blog and it is still definitely something you should utilise if you aren’t already.
Some people consider using a WordPress subdomain for managing their blog content and in some instances, this may be suitable. However, Shopify’s blog is still very good and enables you to create content as you wish.
Why is blog content important?
The idea of blog content is to target long-tail variations of your main transactional phrases.
For example, if you are a website selling bicycles, you can look at creating content around “comparing the best bikes”, “compatible bike parts”, “which bikes are best for off-roading” etc.
By doing this, not only are you creating opportunities to promote the products you sell but it helps to build relevance around the topics you are looking to target, which can help your transactional pages rank higher organically.
How to find blog opportunities for Shopify websites?
When it comes to finding blog opportunities, there are many ways in which you can find ideas to start increasing your traffic from an informational standpoint.
Using customer and search data
The best kind of content helps answer questions posed by your customers.
If you are aware of questions that you often get asked by customers, turning this into blog content can help them answer any queries they may have. You can also use Shopify’s search function to see what people are searching on your website.
Using this kind of data is real and can be really useful in terms of helping reduce the friction to purchase.
If you are running search or shopping campaigns for your Shopify products, you can use the search terms in your campaigns to discover keyword opportunities.
This can be another great way to find the real keywords that customers are using to search for products like yours.
Google Search Console
If your Shopify website is connected to Google Search Console, this can be a great way to find blog opportunities.
This provides you with real search data and there is a goldmine of potential keywords that you can be targeting on top of what you already are in your Shopify store.
Find out from your market what common questions they pose when doing research on a particular product. Understanding your market and how they research particular things will help you create blog content that is really useful.
Some of the best SEO tools such as Ahrefs and Semrush have useful keyword research tools that provide accurate search data. You can search for keywords around your niche to uncover new blog content opportunities for your Shopify blog.
Find out what your competitors are doing in terms of their blog content strategy to get some inspiration for your Shopify blog. Simply visit their websites and see what they do in terms of blog content to get some ideas on what blog content to write.
Are Shopify sites good for SEO?
Shopify websites definitely have the capability to rank organically and are great generally for search engines.
Shopify offers a wide range of SEO tools, which are easy to use. You’ll find all the basics you need in their app store and more advanced features can be accessed through Shopify’s website.
Whilst the category pages and page structure is fixed in terms of its URL parameters, you can still create a good user experience and site structure which plays a crucial part in helping users and Google’s crawler understand the structure of your website.
With the right keyword research and planning, you can create a website that showcases your key products as well as help answer key questions that may be posed by your customers through blog content.
Your website platform should not restrict you in terms of your search engine optimisation and how well it can rank in Google.
Does a Shopify blog help with SEO?
Blogs are often an overlooked part of the Shopify marketing landscape, but they can be crucial for ranking in search engines.
Blog content is something that should not be overlooked in any part of your websites marketing strategy. It can put new eyes on your eCommerce website and reduce the friction to purchase.
For new customers, they want to have confidence that you are a specialist in your particular industry and showing your knowledge via your blog content is a great way to do this.
To summarise, Shopify blogs are definitely good for SEO and if your website is built using Shopify, you should certainly utilise it to the best of your ability.
When it comes to search engine optimisation, blog content can really help in terms of building relevance around the focus keywords you wish to rank for. They can also be huge traffic source potentials themselves.
Shopify as a platform has a lot of great features and particularly for eCommerce, is very popular. Make the most of your blog whatever platform you use – it could unlock some big opportunities for your business.