There are a lot of SEO agencies out there, and they all promise the same thing – the top results in search engines.
But is it really worth it to work with an SEO agency? And if so, which one should you choose?
In this article, we’ll take a look at the pros and cons of SEO agencies and help you decide whether or not working with one is right for you.
What is an SEO agency?
- What is an SEO agency?
- Why SEO agencies can be effective for outsourcing digital marketing?
- Save time and money
- Expert knowledge
- Is SEO still effective in 2021?
- Why some people are put off SEO agencies?
- What to look for in a good SEO agency?
- Customer reviews
- Online reputation
- Case studies
- Organisation and project management
An SEO agency works alongside businesses to help them increase their organic search rankings in Google and other search engines.
Search engine optimisation is the process of making changes to your website design and content to make your site more attractive to search engines and website users.
Search engine optimisation is a skill and getting it right can be challenging. There are many components that go into getting SEO right and increasing the organic traffic of a website can be complex.
A good SEO agency will put together an SEO strategy that is tailored to your business. This could include:
- Site audit
- Backlink audit
- Content strategy
- Marketing budget allocation
- Keyword research
- Competitor analysis
- On-page and off-page audit
Why SEO agencies can be effective for outsourcing digital marketing?
Outsourcing your SEO can be extremely beneficial to your digital marketing efforts. Finding a professional SEO agency that is organised and understands how to optimise websites properly, it can provide significant returns to your online business.
Save time and money
Your business will save a lot of time, money and resources by outsourcing SEO. It can take a long time to execute an effective SEO strategy and getting it right is vital to your online success.
You can save money in the long run by choosing an SEO agency that will be able to diagnose any issues with your website and then execute the strategy.
Depending on the size of your website, the cost of outsourcing your SEO will vary. However, it can be an extremely valuable avenue for your business and is certainly an area that you should not neglect.
You will receive their expert knowledge in terms of how to optimise your website for organic search results. They will know exactly what is needed to increase the organic traffic to your website and take their years of knowledge and implement strategies that will see your website traffic soar.
A professional agency will be transparent in terms of the work overheads and what is needed to enhance the experience for users as well as optimise for what Google needs to best understand the pages of your website.
Is SEO still effective in 2021?
SEO certainly remains an important part of a businesses online marketing strategy. Whilst paid advertising and other forms of marketing can also play a significant part in your business growth, SEO is something that is not fading in terms of its effectiveness.
Business owners are sometimes put off by the time that goes into a full SEO campaign but the rewards can be extremely beneficial to what it is you are trying to achieve.
According to a study by Bright Edge, organic traffic is responsible for more than 51% of all visitors coming to websites, trumping all other sources such as paid (14%) and social (5%) traffic.
For the majority of online users, they still trust the organic results far more than. any other part of the search results page.
Being #1 for highly competitive keywords can really bring in significant traffic and revenue for your business. The reason some keywords are so competitive and difficult to rank is because of the volume of qualified traffic that hits those organic results.
A proper SEO investment into your whole website can really change the landscape of how your business operates.
Why are some people put off by SEO agencies?
A lot of business owners are often put off by SEO agencies and the value that they actually provide. This often comes down to:
- Lack of experience
- Poor communication
- Aggressive sales techniques
- Expensive prices
A proper digital marketing agency will be transparent in terms of what they want to achieve. They will be honest in their assessment of your website and make it clear as to what work needs to be done.
Technical SEO knowledge is vital in order to get under the hood of your website and ensure that there are no significant problems holding back your website. Whether that be poor site architecture, slow site speeds or poorly managed scripts and code.
You really need to know what you want out of your SEO campaign in order for it to be a success and finding a reputable SEO agency can sometimes be difficult. However, looking online at reviews and seeing how well the agency carries out their own SEO (ie. ranking for their own services, website design etc) will help you make an informed decision.
What to look for in a good SEO agency?
In order to find a good SEO agency, you will need to carry out your due diligence and ensure that you do not rush into making any hasty decisions.
Some of the most important things to look out for in a good SEO agency include:
If you are looking at a particular SEO agency, take a look at their online reviews, whether that be on Google or across online forums. You can get a good sense of how professional they are and find out whether they have a proven track record of helping businesses reach their organic SEO potential.
Take a look at articles and any significant mentions that an SEO agency has online. If they are being spoken about in a positive light and have a generally good reputation across media, then this is another good sign that they are someone who can help you.
A good SEO agency will have very strong case studies on its website. Find out from the active clients they have worked with and see the results they have helped achieve for others.
Organisation and project management
Ensure that you have a good idea of how the campaign is going to be managed. Schedule regular meetings, keep on top of the campaign using their project management system and get a good feel for the way an agency works and manages any SEO campaign.
To conclude, are SEO agencies worth it? I certainly believe in the power of outsourcing your SEO to a reputable agency and there are some great SEO experts out there.
Ensure that you do your research and get as much information you can about the agency you wish to choose and they will certainly be able to help you.
SEO is not short term and any good agency will be able to make that clear. But, a good SEO company can really help you save a lot of time on your business and potentially take you to that next level.