Are Web 2.0’s Good For Getting Backlinks? | The Do’s And Don’ts
I am often asked whether web 2.0’s remain a good way to obtain backlinks for your website?
Web 2.0 link building was a way in which website owners could essentially spam links of little relevance and quality to their money site and it would directly help them rank in Google.
In this article, we will look at web 2.0’s in detail and whether or not they still remain a good way to build links to your website.
What is a Web 2.0?
- What is a Web 2.0?
- What is Web 2.0 link building?
- Are Web 2.0 backlinks safe?
- What are the benefits of Web 2.0 backlinks?
- Do Web 2.0 backlinks pass page authority?
- How to build web 2.0 backlinks?
- Conclusion
Web 2.0, a term used to describe websites and applications that allow anyone to create online information or material they have created themselves.
Web 2.0’s are essentially platforms that allow anyone on the internet to share information and it is something that in the past, was used as a way to build links.
Some of the main examples of web 2.0’s include:
- Wikipedia
- YouTube
- Flickr
- Medium
- Tumblr
- Classified sites
- Quora
- Google Docs
What is Web 2.0 link building?
Web 2.0 link building is a form of link building where you sign up at sites like social media blogging and forum platforms where anyone can publish content and comments.
Once you sign up to these websites, you can then begin creating backlinks essentially in the content and comments shared on the platform. There are billions of unique pages on these kinds of websites and the value of a link is really diluted.
Many years ago, it was far easier to build these kinds of “spammy” links from comments and pages that didn’t really have a lot of authority and relevance.
Are Web 2.0 backlinks safe?
Web 2.0 backlinks are generally safe if they are created in moderation. They do not actually break any Google guidelines and a lot of SEO professionals still use them in tiered link building strategies.
This means that instead of using them as links directly to your site, they are used to power up the links already pointing at your website, so no real footprint is left directly back to your own site.
Just like any other kind of link building strategy, you need to be careful about the volume that you build as any links that land on a site aggressively and unnaturally can lead to sites being penalised.
What are the benefits of web 2.0 backlinks?
When it comes to web 2.0 link building, there are a few benefits that give people reason to still use them as a way to build backlinks to their website.
Links from high authority domains
Whilst the effectiveness of web 2.0 ‘s is still something that is up for debate, any links that are built on these kinds of sites will have high domain authority. Any subdomain of Reddit, Quora and various other web 2.0 sites will keep the domain authority of these sites.
Build links in volume
They can be a scalable link building solution just because of how easy they are to build. There are many opportunities to build on web 2.0 sites with the sheer volume of pages some of these sites have.
Do Web 2.0 backlinks pass page authority?
Whilst the root domain of a web 2.0 backlink will have significant page authority and domain authority, the power of a single web 2.0 backlink is extremely diluted.
This is due to the vast number of pages and subdomains that are created under these kinds of large websites. Whilst a number of these lower quality links can be impactful, the single value of a web 2.0 backlink is pretty worthless.
The main thing is the domain authority of the root domain but when a subdomain is created and a blog is built using the subdomain, the authority of the web 2.0 website can build pretty quickly.
How to build web 2.0 backlinks?
In order to build a web 2.0 backlink to your website, there are a few steps that you need to take in order to get your website built on the particular subdomain.
Create an email address
You will need to create a default email address that you will use to sign up to the web 2.0 website.
Sign up to blogging platform
You will need to sign in to which of the platforms you decide to use for your web 2.0. Whether that is Blogspot or Medium, you can sign up and then create the URL you will use for your web 2.0. Depending on the keyword you are wishing you target, you should definitely use this in your URL structure.
If you are creating a web 2.0 in the pet niche, for instance, you will want to use URL’s like:
Here are how some of your web 2.0 URLs should look:
- bestdogs.wordpress.com
- petsjunkie.blogspot.com
You want to avoid being too exact with the keywords you use to match your Web 2.0 to but ensure to try and get a keyword or at least a relevant one in there.
Create your content
You then want to generate 5-10 posts that you can use to link back to your site or any of your other links. This content you will want to research and do a bit of planning but if you are building these links at a tier 2 or 3 levels, then it doesn’t need to be perfect. 5-10 1000 word articles will help add some content to the site. Also, try and add a homepage, about and contact page that will help your site link and look fairly natural.
Conclusion
To conclude, are web 2.0’s good for getting backlinks. I believe that they can still be a useful way of obtaining backlinks so long as they are built in the right way.
You should avoid building them directly to your money site if possible but certainly, they can be a great way to quickly build links.
This should not be the single link building strategy that you use and there are many other effective SEO strategies you can utilize. However, web 2.0’s can still be effective if they are planned in the right way.